First of all, thank you SEOmoz for putting all Google Algorithm changes in one place at http://www.seomoz.org/google-algorithm-change Based on this data, I have made a comparison between month to month from year 2000 to 2013. In that past 13 years record, only in the year of 2002 Google have never released any news about updates. By far, year 2012 has the most recorded algo changes that have been announced to the public followed by year 2011. Looking at the trend set from 2011, the algo changes notification to the public should be on the rise and that’s a very common pattern that common eyes can read.
However, it is not the case for 2013 or at least in the first 2 months. Google have only released one update notifications on January 22nd for Panda round 24. Although, there has been a lot of talks about Penguin but this has not been released to the public since last update which takes place on 5th of October 2012 (Penguin 3). By right, following the trend we should have at least get 8 algo notifications from Google by February end. Instead, we only received 1 notification and pending 7 to make it even of 2012 algo notice counts.
Of course it is too early to judge anything by 2nd month of the year but looking at the history of algo changes there should be a rise in algorithm changes notice in the first 2 months and towards 3rd quarter of the year. Looks like Google is slowly releasing the news for the first quarter this year. Strangely most algorithm updates slowing down during the month of November and December. Maybe most key person that approves algorithm changes are going on holidays and only limited number of changes can take place during this time.
In my personal opinion, Google may want to unify the algorithm changes update notification to the public just like they did in xx-Pack update of the month. You can actually merge all notifications in one update to the public instead of releasing it bit by bit on Matt’s tweet or Interview session from top SEO gurus. It’s good that they make it public on how each algorithm changes get proposed, debated and approved or declined. Also, I’m grateful to see the 65-Pack August/September search algorithm update list and similarly released on monthly or bi-monthly basis. That helps a lot in terms of reading our website’s organic traffic pattern to understand further on any spike or drop of traffics. A little more detailed on specific date for each update take place would be awesome to mark on our Analytics.
Let us monitor the algorithm changes in coming days, weeks, months and years. Is the trend really peak during first 3 quarters and slows down towards 4th quarter? Or Google may slow down the notifications to the public by merging it in to PACK style updates? Or, are they going to release notifications on any events like SEO conference, SEO Interviews, Tweets weather radar alert, etc? What is your opinion on Google algorithm update change notifications to the public? Is there anyway Google can improve it? Please share your opinion in below comment section.
YEAR / MONTH