Web advertising uses a process called pay per click where advertisers make payment to hosts only if there advertisement is clicked. Advertisers make bids on keywords and phrases by making use of search engines. Without resorting to bidding, content sites usually charge a stated price per click.
PPC is a sure system to advance your listing to a vantage point in the search engines; normally this is not the best available method for the marketing of a web page. While certainly there is a great advantage in PPC specially if money is no issue, SEO should not be excluded form the marketing plan.
When an online search is undertaken by a prospect the normal mannerism is to first look left, and then to the right after which to scroll down which makes a triangular habitual pattern. In such a pattern a sites, which get into the results with the highest SEO ranking will attract the most attention.
That’s the process of how a prospective search of a website that has been placed organically, get’s there using SEO techniques. Utilizing keyword rich material that is sprinkled all over the website without being restricted to one location could enhance the ranking of your website and get you a top place in the result page of your SEO. Nevertheless PPC used by online marketers get front page listing by Google because they have made a payment for that space for marketing purposes. Advertising is so pervasive that there is no guarantee that people will look because Google has placed an advertisement. Instead there is a preference today for original and fresh content from well honed marketeers whose interest include the benefit derived by others from the content placed by them without merely parting with cash for an advertisement to attract traffic to a particular website. Both SEO and PPC have their supporters and detractors. What should be understood is that this is another pair of tools that can achieve big time results doing the tandem thing. Synergy could be achieved when SEO and PPC become part of a seamless strategy to increase on going growth of your web presence. Knowledge of the following pro’s and cons are helpful as one tries to merge these tools.
Pay per click affords you to enjoy good data quickly. If you are in the process of optimizing a search for a “luxury Boat” or “Leisure boat” work out a PPC process first and study which of these keywords converts more visitors in the site to customers. After which undertake an SEO process to get you traffic which is long term.
While SEO will last the long haul the gratification of PPC will be only instantaneous. If immediate results are need PPC has to be the choice. If you want your presence to continue even after the payment is curtailed the choice will be obviously SEO.