Having the correct local SEO formula can work wonders for your business. Even the savviest Internet pros tend to forget the advantages that can be obtained by using local SEO techniques. While the Internet encompasses the whole wide world, you could be having a business located in a small corner of it. If your business is not just virtual but tangible you should definitely consider an approach, which is more targeted than spending time, effort and money trying get attention from the global reach of the net. Local SEO refers to this targeted approach.
The logic for local SEO goes as follows. When the first wave of Internet businesses hit the market place there was excitement about finding customers from the farthest t corners of the earth. When the dust settled down it was realized that potential customers are yet on the look out for the closest business contact that could meet their needs. In such cases they would in all probability undertake a local search. The following could assist you optimizing your site for local SEO.
One does not have to be a rocket scientist to understand the processes pertaining to Local SEO. However there are some unique features that have to be mastered to get it right.
Begin with including your physical address attributes such as street name, zip code etc into the website. Such information will definitely get indexed as well as referenced by SE spiders.
Another such useful aspect of local SEO is finding information that is connected to your business but exists on other websites. What unfolds is that certain caliber of businesses will give access to you any available information about your particular business. To use this make certain that information pertaining to your site is submitted to websites similar to Localeze or infoUSA. Take special care to avoid practices that could designate you as spam, such as placing multiple listings of your website in a directory. With this in mind work out unique landing pages for different locations. An increased number of local directories are making an appearance on the web. They specialize in listing businesses within a particular locale. It become absolutely essential that your local businesses finds it self in each of these directories without forgetting the guidelines given above.
Next, it has to be made sure as many backlinks as possible are built into your site from other sites. This is vital as the higher the amount of links there are from other sites you achieve better rankings by the search engines. They begin to view you as a site of importance for the particular keyword in that location.
One final way of local SEO optimization is to use Google maps. Registration of your site with them could be free and the registered sites are given priority status as searches are made.