Search engine optimization and social media optimization working together might just be the winner strategy that would deliver the maximum results for a website or a blog. A web marketing strategy is varied web marketing formulations, which assist the business to be highlighted as against competition. This is done through the maintenance of a good image with the target market as well as achieving high visibility on the web. Most tests on what attracts viewer traffic have been undertaken through a lens of competition between SEO and SMO. What might be needed is to test and ascertain the way that they complement each other, if they do. Such research could surface what could be called a search optimization mix, which would assist owners in decision-making.
Traditionally the focus of businesses was on achieving a higher ranking on the search engines and therefore used all possible methods to optimize the rank on the search engine. The higher rank obviously leading to higher traffic flowing towards the site. Alongside came the social media optimization tool which is also now widely used for strategic web marketing which would assist in businesses creating a social network within the customer target market.
To mistake a complimentary set of tools to a competitive set of tools is a big time miscalculation. So analysts have been trying to test the bounce rate of a particular SEO as against a particular SMO of a website. What should be understood is that whether the tool is SEO or SMO both these services are trying to influence the target market in diverse ways. SEO is the optimizing of sites, which are used to connect to a target base, by being search engine friendly.
Social media optimization assists in interacting with the target group with the assistance of social networking sites with a view to driving big time traffic to a site in quick time. Further to which it helps build an informal community network with existing as well as future customers. There will be overlapping customers, but a good test would be to ascertain how many readers does an SEO attract who are not attracted by SMO and vice versa. Then if those who are attracted by only one and not the other are significant then these two optimization tools must be considered as working in a complementary manner. Consequently there could be research to understand the demographic details and the profiles of these two different groups. This could be extremely useful in coming up with winning strategies.
They’re an increasing number of companies that are searching for a service provider doing internet marketing. These companies should be using the Internet as a fully reliable source of finding a reliable organization who could work out the current mix based on research between SMO and SEO.
Planning is always a non-definitive exercise, but using SEO and SMO as a winner strategy should come from the organizations that are being hired as they come up with research based analysis.