SEO ‘s by using algorithms rank websites, which are served up as results according to their rankings when a search is initiated using a keyword or identified phrases. Originally these algorithms used only HTML pages in sites. This has changed big time with the types of Google now using strategies known as Universal search, which use all components of a site to come up with the rankings. As a result of this components of a website need to be optimized for SEO. Video’s posted on a site is one of those components and we will look at some aspects that need to be focused to optimize them.
Focus on the HTML content around the posted video. When a video is published on a website it is required that it is surrounded by HTML text which is keyword rich. This is essential, as information that is available within a video does not help the search engine. By placing useful content around the posted video more information is made available to the search engine.
Focus on the title, description and filename given to the Video. As a separate action this alone will not be sufficient to swell the ranks of the Video. Yet it is an essential step, as without this focus the Video will not enjoy any sort of decent ranking.
Focusing on optimizing the metadata of your video files. The basic action required here is to ensure that the keywords are encoded onto the metadata of the video. Videos should be tagged with identified keywords, even if it requires the laborious process of putting tags on every scene.
Focus on using video as a keyword. Surfers initiate searches by asking for ‘a’ video or ‘b’ video. By attaching the word ‘video’ along with the key phrase in the title, the description and the metadata, the chances of a hit increase quite significantly.
Focus on increasing Links and Backlinks. As it is done with SEO for standard WebPages, it would be good to increase the number of links and backlinks with the needed phrase and keywords so that they may acts as texts, which anchor the links of the video. This could be in your own page or you might be using a site, which allows sharing of videos that you desire to be ranked. A further thought is to crosslink the videos, which use the keywords in their anchoring text.
Focus on Video sitemaps. Crawlers will find it easier to locate your video contents placed on line if a sitemap, media RSS or simply an RSS file is created which would assist the engine to find and then index the video.
The other suggestions are to locate all the video content to a single place outside the root directory, optimizing the URL’s so they include information on the video. Go a step further and get your buddies to recommend your video on a social site. Finally, a fatal mistake to be avoided. Do not use a flash player if your site is hosting a video. Search engines cannot get inside of them.