Among the oldest marketing tools, article marketing is classified as one of them. However, currently, most people believe that it is not as efficient since its epitome focus is not on social networks. It is not arguable that social networks are very important in boosting the marketing capability of a firm; it is also worth noting that article writing also plays an important role when it comes to marketing, especially in the wide realm of online marketing. A combination of social media marketing with article marketing will give a new winner.
It a very important tool when it comes to building links to your website. The directories that contain these articles have space that allows you to add a few links to your content and in your resource book. Therefore, having trusted directories and publishing articles that are up to date will give you a big chance of having a very informative collection of links. The subsequent result will end up giving you a reputable name among the major search engines and better website ranking. You can also post your articles on relevant high quality blogs as a guest blogger to gain back links.
These interactions will interpret in you having a more evident presence in the search engine. This way, you will be in a better position to give your competitors a large margin, when it comes to delivering to the larger market. Almost all niches is very competitive when it comes to online marketing. Of course, article marketing will not give immediate effects towards our ranking, but it is one of the widely used white hat SEO technique by most firms out there. You can’t go wrong if you choose article marketing in your SEO services for your client.
You are a marketer; so even as you use this marketing strategy, make your articles as interesting and informative as possible in order to draw the attention of the readers. Delivering high quality article with proper readability, no grammar errors, easy to understand, not using any complex keywords and good spread of keywords will motivate readers from article directories or blogs to click on your link. Instead of sales type article, informational article will always delivers best results in terms of getting converting traffic while increasing our ranking in search engines due to back link value.
Of course there are some key factors that when considered will add on to the efficiency of article writing. Make sure that the quality of your articles is up to the mark with as enriching content. Equally important is the emphasis that should be laid on the keywords and phrases. The focus of your articles should be more enriching and not like advertisements. Doing this will put your articles at a great risk of rejection by the directory. Also, it may look like a paid review in most of the blogs even if are a genuine guest blogger there.
As much as it may not have its focus on social networks, article writing if done appropriately still works as a marketing strategy. You should create a list of score sheet to check requirements needed to get the best value for your article marketing. You can start with finding micro-niche blogs that frequently updates, higher page rank, have internal page’s with PR, nice Alexa or SEMRush ranking, copyscape free, less outbound links, no outbound links to bad neighborhood sites, keyword in domain, TLD from .com-.net-.org and others. Try to get links from only high quality blogs or article directories to get the best value for your article marketing campaigns.
I am about to loose my hope on article marketing but I guess your explanation is enough for me to continue with what I am doing. Great points atniz!