Now that you have grasped basic knowledge and principles of SEO, then it is time for you to take this method of online marketing to a much higher level or rather improved level in order to improve your website’s ranking on search engine listings.
At this stage you must bare in mind always that the term search engine optimization stands for exactly that, optimization. You can never have a poorly done site and have it ranked high in search engine result listings permanently. As you aim at improving your SEO, you must look at your website also and see how best you may improve on it.
Consider the websites that are ranked above your website. If they contain things that you do not have or are of higher quality than your site then your site will rank much higher and better then theirs through good SEO strategies and principles.
Let’s put web site quality aside for the moment, there are other effective ways when it comes to improving your web site’s ranking and ratings.
One thing that you need to know when designing your website is the word images are not seen or picked up by search engines. You may have an attractive graphic design of your company name or logo as your background however search engines won’t recognize it. Although efforts are being made to make search engines recognize words in flash content, text in flash content is not being recognized as of yet.
Take note of this fact; there is no need of trying or forcing keywords in content within flash media all in the pretext of SEO. You can place the words there in order to please your viewers, but it may be a waste of time, since search engines will never recognize words placed in that way.
This certainly does not mean that website images are just placed on your site for decoration. Search engines also do locate or identify the name or heading of an image within the url link. If you Google “horses” you will not that images of horses are placed above the pages of websites in the results. This means that if your images are named carefully, they will be recognized by Google and hence made visible.
Suppose there is a picture of you giving money to a sanctuary for horses as part of charity. This image can be seen on your website but naming the image intelligently i.e. “ horses”, then the image might also seen and found when Google does an images search on horses. This is another wonderful potential traffic stream.
You can also attach an ALT tag to it, which will definitely increase your SEO power. The tag should fully describe the image. These tags are normally used when it comes to spamming but it is a short term solution and option. For long term success you will need to construct and build up your site properly using solid SEO principles and strategies.
In order to get your images listed can be a very slow and painstaking process which can take about 6 months, so it is very important that you name your image properly and consistently.
Another very important and crucial area when it comes to SEO is that of site linking. Back linking is when other people link their site to your site and vice versus. It can be described as a form of online citation. Google does not value the total number of links you have on your website, but it checks the value of the links.
So the value is more important the quantity. It values quality over quantity. The best way to generate links is through well researched and thought out exchange of links and data between similar and relevant sites and the promotion and encouragement of visitors and links through blogs and social media web sites.
There are no short cuts when it comes to back linking and improving your page ratings and rankings. Do it the proper way, you may fool Google a couple of times but it will catch up to you eventually and you will regret it when this happens.
Also remember Google is the market leader and other big and major search engines follow whatever they do so if your site is blacklisted or removed from the Google list this may have a cumulative effect our site. If you construct and build your website properly, you will surely generate a lot of hits and a get loads of traffic.
If you have a few back links you can contact similar and relevant blogs out there and suggest to them to like you. You can set up external blogs and by linking them to your site, but do not over do it; it may have very negative implications. Try to strike a balance and have a very good blog linked to your site instead of 10 blogs which are meaningless.
Refining of Back Links
Reviewing and linking sites generates and brings much needed and wanted traffic to your site, it also raises your rankings, reputation and ratings but if the content is not related to your site in any way, then you are losing out. This will only raise your listings for words like “click” and “here”.
It is best to make sure the blog or link has something to do with your sites content and the product your selling or promoting. Try to get your customers and users of the product to write very nice and good reviews, you can do this through offering promotional material. Do whatever it takes to making writing reviews very simple and easy for your customers and users.
In addition to these ideas and suggestions you can also come with your own unique and great ways to take SEO to a greater level and vastly improve the visibility and traffic of your site.