There is one misconception about SEO that is being spread out throughout the web, it is considered to be a difficult task and process. SEO is however a progressive process that needs to be thoroughly implemented and you need to be aware of the necessary tricks and facts about SEO hence being able to do away with the usual thoughts of most beginners in SEO who say that SEO is just as difficult as learning advanced level math.
Meaning of SEO
SEO simply implies to the position that your website is ranked amongst the search engine listings when keywords are searched for in search engines such as Google.
If you are and individual who will be into the sell of fish tanks then you should be worried about how high you rank when an individual types in “fish”, “fish tanks” or “tanks”. Certainly you will not be concerned of your rank when someone searches for words like pizza and cards.
Moreover you will be interested in your web page being the first page that appears when someone searches for keywords relevant to your website. This way potential customer who uses Google will be directed to your website through this process.
Amongst all search engines on the web, Google is the widely most used search engine (Yahoo follows second). Most people refer to search engine optimization as having your website optimized for Google.
Google improved the methods of searching on the internet for sites and as the internet community has expanded, Google has become one of the leading online search engines owing to Page Rank at large.
Google was first developed an academic project by Mr. Larry Page who later worked with Sergey Brin. The academic project was names “Back Rub”; it was termed so because the search engine relied on noting the value of the back links as opposed to the counting of the back links. The equation that Google uses in determining the rank of your website; also determines the value of the site in relation to the keywords typed. Before Google cam into existence most search engines relied solely on counting the amount of keywords.
Most marketers today are working hard toward achieving methods of cheating Google’s algorithm to get ranked higher however Google has always anticipated this and it works hard at bringing forth new search trends. Practicing cheat methods could however damage your website’s ranking on Google or even get your site blacklisted for good.
The bottom of Google’s algorithm is that is tries to find out the usefulness of your site when a relevant keyword is searched for.
The algorithm does not just perform the above task but however it involves a number of techniques used in making searches accuracy. Google gets its business due to the fact that it is able to bring forth accurate results or useful sites when keywords are typed in. It’s Google’s business to ensure that searchers get useful sites and it’s your business to ensure that your site is properly optimized in order for it to be visible amongst the search results.