SEO (Search Engine Optimization) is a technique used to improve one’s website’s ranking on search engines. Websites that are properly optimized often benefit from more exposure on the internet and rather they do rank high. High ranked websites generate large volumes of traffic and thus gain more in terms of profit.
There two well known techniques to improve your website’s ranking on the search engines, the first one is free whilst the second one is paid for. The techniques used to improve the website rakings that are offered for free are termed organic SEO.
In order to fully understand what organic SEO is you need to know of the types of organic SEO. There are two known types and these are; on-page and off-page optimization. These are principles that need to be understood in SEO when it comes to improving your position on the SERPs (search engine result pages).
This refers to the elements and factors within your website that influence your website’s position on the SERPs, it is also termed “on-site optimization”. Some of the common elements and factors include;
- Making use of visitor-friendly websites as opposed to search engine-friendly websites.
- Use proper search engine marketing techniques, i.e. use of the right keywords, keyword prominence and keyword Frequency and keyword Density.
- Meta tags, title and Meta description
Visitor-Friendly Pages vs. Search Engine-Friendly Pages
Visitor-friendly web pages are far much better off than search engine-friendly pages. Web pages need to be created for visitors and not just for search engines. Search engines however give better value to users because they stand as the main stream of revenue. The solid truth is that Google determines the usefulness of a web page by noting the behavior of visitors or users. This is called “Behavioral Search”
Websites that are designed mainly for search engines are most likely to disappoint visitors and they will often turn away. The behavioral search by Google is able to determine the time a person spends on a website. If a number of people bounce away leaving the website, this is termed the “bounce rate” this shows that the website is not useful. Hence it will not be given a high rank.
For the sake of moving ahead, it is of paramount importance for visitors to have a good experience. Your website design must not be bizarre or rather eye-hurting. The website must be user friendly and must be navigated easily.
Principle Search Engine Marketing, principle SEO or White-Hat
SEO is used in reference to all the marketing techniques allowed by search engines. One important technique amongst these is to ensure that you have regular and quality content. In order to have a lot of benefits with the use of content in on-site optimization, one needs to be principled in SEO.