This is a guest post by Anton Bell. If you want to participate as guest blogger on Atniz.com, please check our guest post guidelines.
I still remember when I built my first website, and I had not a single clue how to drive traffic to my website. After all, what was the use of my lovingly crafted flashing gifs and beautiful space alien background wallpaper if I couldn’t share it with the whole world wide web?
But those days are now gone and SEO strategies are common knowledge in these last years of the first decade of the 21st century. You may have done your due diligence in SEO, peppering your articles with keywords and using other strategies to help drive search engine traffic to your site, but you might still find yourself in a situation where you are not getting enough visitors. What you need now is a simple off-page strategy, also known as off-page search engine optimization, to make your site more enticing to spiders and search engine users alike.
The simple definition of off-page SEO is the type of SEO you do outside of your website. This could mean web media such as forums or other people’s blogs, or even sometimes paid advertisements. Off page SEO is much harder than on-page SEO. To improve or optimize your site, you need more websites – legitimate websites all across the internet – linking to you as well as using your keywords while doing so. One of the ways you can achieve this is by visiting forums and providing good content or advice for other users, and appending your website or your product using your keywords into the link in the signature attached to every post you make on these forums.
Another strategy is to leave comments on other people’s blogs, once again appending your “signature” with the embedded link and keywords to every useful, thoughtful and otherwise engaging comment you make on other people’s sites. Always make sure that you are providing user specific content and a service when you participate in forums or write comments on other people’s blogs. Nothing will get you marked as spam quicker than a stupid comment such as “Great article! Now visit my website and buy my product!!!!” Always present yourself professionally and be useful so that you do not wear out your welcome and you will find that people don’t mind seeing a small ad tacked on to the end of all your comments.
One of the best ways to do an off-page SEO is to seek out blogs that specialize in what you sell and get linked by them. There are several strategies you can employ in order to achieve this. You can join their forums or leave comments, for instance, but also, you can become a guest contributor to their blog as an expert in your own right, which will allow you maximum freedom in linking keywords to your website and product. Always keep in mind the caveats from before, however. Be useful, be professional, be resourceful.
The last point to keep in mind that off-page SEO is an ongoing endeavor and not a one-off effort. You must make an effort to continually get your links out there, otherwise your SEO strategy will falter and fail.
Hi, my name is Anton. I’m 36 from Chicago, and I’m working as a promoter for a big web-marketing company. I like jogging, modern art, old movies and photography. Every time I come across a new photography website, I’m very excited. It’s one of my favorite pastime activities.