Pearanalytics is another website analysis site with unique checking clusters that directly measures the weight of our analysis report to the traffic. Each module checked will related to the “effect on traffic” while giving a brief explanation of positive approach to increase ranking. It will also analyze our attempt in website for each factors and difficulty measurement in fixing them. Overall, this analysis tool is good for beginners in SEO field to improve some of the basic requirements to make our website well optimized for search engine optimization.
The first check on Pearanalytics is duplicate content check. I believe they are using Copyscape to detect this issue. Sometimes, failing to redirect http://www to http:// or vice versa can lead to duplicate content issue as well. Having multiple tags and categories on each post also can lead to duplicate issue. Using canonical tag properly can help search engine understand that this is a duplicate content which will increase the value to the original page. As far as penalty concern, we may able to avoid our site getting sand boxed.
Next, it will check for title tag. Not all webmasters will declare title tags. It is extremely important for SEO purpose. Adding primary keywords in title tag does help in bringing in more valuable to traffic to our website. It will also check for proper 404 Error handling method. Having a proper 404 Error page to display on all broken links or non-existing links to a more professional look of error page that gives valid guidance and reference that can help your visitors. Most SEO optimized templates will come with good 404 Error handling pages.
Alexa ranking figure shown with its importance shared. Obviously, we need to increase our traffic to increase Alexa ranking and there is nothing much we can do about it since Alexa ranking is not the best ranking site to refer. It also checks for Google Analytics code installation on the website. Google Analytics will not help us to increase traffic but it can guide us on direction that can skyrocket the traffic. The knowledge of rankings in keywords and high referral sites or keywords will help us to concentrate more on these keywords or sites to get more traffic.
It will also check for robots.txt file existence in the website. Not all webmaster install robot.txt file in their websites. Other than that, a good URL structure will be advised. Having keywords in the URL structure for all our pages including internal pages or posts is good for SEO. By default, WordPress blog will have page numbering type of permalink; etc; atniz.com/?p=1001. We need to change this to custom or other options that shows post name by adding /%postname%/ in permalink structure; atniz.com/review-about-pearanalytics.
Domain age is also one of the important factors in SEO. Usually, aged domain tends to conquer first page in most targeted keywords due to its authority and backlinks gains. Also, domains that registered with 1-2 years will most commonly used for spamming purpose including cheap or free domain top level domains like .info, .cz.cc, .co.cc, .tk, etc. If you are serious about your website, avoid getting these type of TLDs and extend the expiry to at least 5 years. This will give the confident to search engines about your website.
H1 tag is the most important header tag. Utilizing it with highly targeted keywords included will help our total SEO score. If you have different H1 tag for each page, utilize them with appropriate keywords. They also measure inbound links to the particular page and overall site. The number of backlinks represents votes that we get to get higher ranking in search engines. We can easily get to the top or first page ranking for some of the highly competitive keywords on any new post or page we create on high authority or back links site.
They also check for malware check where Google can ban us from their search results if we have any. Usually, we don’t realize this until we see it on search results. There will be a warning message to the search engine users to avoid them clicking on our site. This will tremendously reduce our website traffic to ground level. Next, is meta description and meta keywords analysis. Although the effect is low or none to traffic or ranking, this will give a good exposure or brief review about our website to search engine visitors.
Page speed has been added as one of the ranking factor in calculating SERP ranking this year. We will be given page load time for our website here. It is good to have less than 1s page load time to give optimal page speed and load time for viewers. We can reduce the number of images shown on our website or install Minify and caching program to reduce load time. Sometimes, moving to a faster dedicated server can also help to increase site speed.
Overall, it is a good SEO analysis tool to add in your bookmarks.