The way business works today is more to online platform supports. We can’t avoid having advertising banners without website address these days. We don’t show our office address or share toll free numbers anymore. The trend have slowly moved to online platform where most service providers have Facebook fan page, Twitter accounts and other social media accounts to work closely with their clients. Customer service has slowly emerged into Twitter and Facebook platform where they can get quicker results for any problem or support issue.
We can start our business online following some simple steps. First of all, we need to have a blog. Here, we should post contents of latest updates, notices, promotions, rewards, etc. You can hire ghost writers to create contents for your blogs and post them periodically too. Blogging turned into a solid SEO platform to attract more visitors now compared to few years ago where it was only used for personal diary. Even, Forbes fortune 100 companies are using blogging to interact with their shareholders, clients, etc.
You can start small with almost daily updates on your blog writing about products and services you offered. You can also share some valuable information in your business niche. Updating your blog daily will increase organic traffic referred from search engines daily. Personally, I have seen gradual increase in search engine traffic if I post at least one article a day on this blog. I manage to triple my traffic from search engine by posting 30 articles a month compared to 10 articles a month.
Adding daily post on our blog will add more keywords from low competition to moderate competition traffic which will deliver good number of targeted traffic to our website. This will increase the number of comments you receive on your blog. Make sure you answer all your commentator’s comments and use some comments plugin to notify your commentator about the replies they get. This will increase return traffic and will get more people engage in your blog. They will be your potential clients. You can start your customer service by replying comments on your blog.
Next, get yourself registered on top 10 social networking sites like Facebook, Myspace, Bebo, Twitter, LinkedIn, Youtube, etc. Frequently post contents or update your blog post contents there. Try to get more fans and followers for your account. Try to help people around social network as they can be your potential clients. You can literally use these social media networks as your customer service platform with additional of web based chat panel and email on your website. Answering queries quickly will show your potential clients that you’re always there to answer their call which gives a comfortable entry.
Now, you only have to choose top search engine marketing partner that will run monthly pay per click and search engine optimization campaign to get more traffic to your website. Of course, choosing a reliable SEO partner is a big headache. If you manage to get one good service provider that gives good return of investment, then you should stick with them for longer term in order for your business to expand. Learning SEO and PPC takes time and countless trial and error sessions. We don’t have that much time to venture into online marketing channel. You should let the experts handle your entire search engine marketing campaigns. Instead, you should concentrate more on customer service and improve products and services.