Search engine optimization is a fast changing environment where top search engines constantly update their algorithm. There are over 350 search algorithm modifications that have taken place on the Google search engine in year 2009 alone. The updates and index changes take place almost every single day. Noticing the changes and adapting quickly to new algorithm variations will help to maintain search engine rankings. There are over 200 factors involved in ranking calculation. Watching closely on webmaster forums, blogs and video channels can help us to get tips of latest updates. Even though, you may have your website fully SEO optimized by following all the guidelines; you still have the risk of rank drop.
Getting to the top of search engine results page is not an easy task. Some websites manage to get top ranking within first two weeks of launch and slowly disappeared from search results. Sometimes, after a website has been on the top of the rankings in search engines and then the rank slowly starts to drop then it is time to do act. New or established websites with higher authority will affect everyone’s site. This factor defines the need for search engine marketing services from the real experts in the field. There are a number of reasons why search engine rankings for the page has dropped and they come with different solutions the owner can carry out in order to reclaim the top ranking positions. Let’s examine most common reasons that can cause your ranking to drop.
One of the primary reasons is change in the search engine algorithm. Many search engines regularly carry out changes in the methods through which they use in ranking the websites in order to improve the result quality as well as to root out the websites that use different tricks in order to get higher ranking. It is therefore important that the owner gets to know the changes and modify their site in order to achieve the higher rankings. For example, blog comment links are considered an easy way to boost our site ranking back in 2005, but now it is considered a grey hat SEO method due to spamming which results in heavily discounted back links affecting SERP ranking. The only way to secure good search engine placement is by following closely all the latest updates by top search engine and adapting quickly in all our website and campaigns.
The other reason for drop in rankings is the loss of the popularity in a page or a link that is on the owner’s website. This is because of the modification or deletion of the page and/or link. It can also be as a result of moving the page or link to a new location or the drop in ranking of the originating site. In line with these changes, the owner should ensure that they reorganize their links in order to reclaim the ranking. On the other hand, some sites give too many outbound links. Google webmaster guidelines suggested that each page have a limit of 100 links max per page. If the admin keeps adding links to his or her site via link exchanges, blogroll, paid links, features, banners, comments, etc; each link value will drop. Splitting comments to show only 10 comments per page and dedicate a separate page for link exchange, blogroll, friends and family links instead of sidebar can help to reduce number of outgoing links per page too. However, not many webmasters are following these guidelines, therefore the link values drop in time.