Link building is one of the most important things a blogger should know about. Links come in handy when you want to increase traffic to your blog or site. Links are contributed to increase traffic to our site by referral or search engine. Back links contributes to our website authority and growth in number of traffic. If we want to improve our site, we should start from ranking. To improve ranking, we can’t avoid link building. So, it is the only possible way to get our site famous and attract more visitors. Most of us don’t really concentrate on link building much and tend to only concentrate on the contents. Content is still the king of SEO and marketing, but for new sites to gain exposure quickly, back links plays important role. Whether it is from social media, directory submission, bookmarks, comments, profiles, author links, etc; back links plays an important role to boost our website ranking and traffic.
There are various reasons why you should love link building. Links enhance usability on your site because they make it easy for visitors to navigate between the various documents available. Internal linking is motivated by top search engines like Google. So, we should pass some page rank juice for all internal links to spread back link value to internal pages. Using appropriate keyword anchored to interlink our internal pages will further enhance the benefits in search engine ranking position. Before we start offline SEO link building, it is advisable to complete internal link building. Apart from making it easy to navigate through sites, links also enhance the usability of the content because it is possible to link some of the words you include in your articles to other related documents. Users may find it easy to understand your products and services with proper interlinking too.
You should also love link building because it is an effective way of creating direct traffic to your website. People usually find new sites when they click on the links provided in articles. When users are on sites they trust, they are more likely to follow the links that have been recommended to get more information. Probably, this is the reason why we most blogs and forums survive today. Niche specific sites like forums and blogs is the perfect way to start getting back links either from forum post, signature links, guest author, commenting, profile links, etc. Providing help or sharing some valuable information in your specific niche sites will help to gain direct targeted traffic to your website which will have high conversion rate. They are your easy target to sell your products or services online. You can start by being active in top 10 blogs and forums in your niche by making daily post and comments. You will notice the difference in traffic and conversion within a week time.
One of the main things that search engines consider when ranking sites are the links included. This is because if a site has many links, it means that it offers valuable information for users. A link can be compared to a vote, the more votes a site has the more valuable it is considered to be by both search engines and users. For search engines, back links is considered the highest value to evaluate our website. We can build higher authority to our website by building more back links. Search engine will view our site contents as high authority and tend to push our site content higher in SERP ranking even for new internal pages without back links. This is extremely useful for bloggers who constantly create new contents which can attract more traffic from search engine. It also helps to give an immediate boost to your new services or product page. Build your website authority by getting more high quality back links. Low quality back links does not help much in ranking and will not contribute in improving our site authority too. Even though, you manage to build 10 links per month, make sure it is all from high authority and page rank sites. This will greatly helpful especially for new website owners.
When using link building as a way to increase traffic, you should avoid spamming and ensure that the links on your site are genuine. Reciprocal links can be useful but you need to make sure the complementary sites you link to are relevant. However, I don’t suggest link exchanges for long term. This may be useful for new website to gain quick back links. One way back links is the perfect method to increase organic traffic. When it comes to link building, the focus should be on relevance. Search engines keep pushing relevancy factor bar higher each year to improvise their search results. Building back links from relevant sites is extremely useful to show that we gain trust from specific niche. We can start by exchanging links, writing guest post, engaging in forums and blog comments to get more relevant back links.