If you are a small business owner, blogging is one of the best ways to increase your customers and when there is more business, you get more profits. Blogging on a regular basis can enhance your search engine optimization and overall presence on the web. You can view most top ranking blogs that can get hundreds of thousands visitors constantly update their blog. Each article is an investment for your business. The more content you add on your blog, the better your business will be. Static website often unable to grow their site with new contents which lead to ranking loses. Most new contents from high authority sites will dominate top search engine rankings. You are actually helping your clients find you adding more relevant keywords and useful contents to your blog.
By blogging, you also create a forum through which you can interact with your customers on a regular basis. Commenting section is similar to discussion forum. Each post will attract comments from your potential clients. Answering their questions can add more contents to your site while clearing out doubts about your business. When you interact with your customers, you are able to provide them with additional valuable information about your products and services. New comment added on your blog page will get automatic ping on wordpress blogs which give immediate attention to various RSS sites. This can help to get more referral targeted traffic that can help your business to grow. There are a few tricks and tips that you can use to increase your business presence through blogging.
One of the tips that can prove helpful for small business blogging is the use of keyword tools. Selecting keywords is extremely important for your business. List down all type of keywords that is relevant to your site and compare the competitiveness. Choosing low competitive keywords, in another word “long tail keywords” will be the best choice to kick off any site. This can draw almost immediate traffic to your site from search engines because there are not many who really target your keyword. There are various keyword tools that you can use for free including Wordtracker and Google Adwords. To look for keywords to include on your blog, you can type in some of the words that are related to your small business. The tools will help you to know what people are looking for on the internet. This will give you ideas for your blog.
Another tip you can use for small business blogging is including your backstory. People usually want to know about a business and its owner to make them feel confident about using its products and services. To familiarize the customers with the business, include stories about yourself and how you started out. You can also include testimonial from your existing clients about your product and services. Showing some of the top brand names that have worked with you on the client profile page can also boost potential client’s trust about your company. Blogging helps you to update recent activity about your products or services updates to your potential clients. This definitely helps the communication bridge between you and the client. You can also make use of your blog as your announcement page.
If you already have a substantial customer base, you can choose a particular day of the week to focus on them on your blog. This will encourage your customers to interact with your and make them feel appreciated. You can also use this opportunity to provide discounts for those who take part in the forums. Ask the customers to tell you about themselves on the blog to make them feel special. Offering free gifts or discounts to your visitors can help them spread about your products and services. Word of mouth marketing always attracts highest converting traffic that can boost your business revenue too. Once in a while, organize some contest or giveaway campaign to create buzz over the net about your business. This is how a small business can grow into something big.