Here is list of tips for all new business owners as well as existing domains to get good ranking in top search engines like Google, Yahoo and Bing. Following below steps can assure you good ranking position and draw more highly converting traffic to your website thus increasing business revenue. No matter which type of business niche, this list of domain optimization guidelines would be your perfect checklist to get guaranteed results from search engines. Of course, you can also hire reliable search engine placement company to manage all search engine marketing and optimization strategies.
1. Domain Age
Domain age plays important factor in search engine ranking. Instead of waiting for 1-2 years to build trust and authority for new domain, it is easier to get more sales from existing domain. Investment in acquiring aged domains with high authority will give a short cut to get trust and higher search engine ranking possibilities. There are also many domain trading sharks who sells drop domain to gain quick profit. Do not buy drop domain as the value of even high PR drop domains will drop quickly. Purchase domains with keyword rich, high page rank and good traffic ranking to promote your new business. Make sure you run various SEO penalty and drop domain checks before investing in older domains.
2. Domain TLD
Top-Level Domain (TLD) plays important role in search engine ranking. If your business is only targeting certain geographical area like Denmark, then getting .de TLD will greatly helpful for ranking in local search like Google.de But, if you are targeting global visitors, then local TLD is certainly a bad idea. Choosing more global kind of TLD like .com, .org, .net, etc is much better in getting good ranking in International market. Here is a list of all existing TLD available in domain industry. You can also purchase multiple TLD domains under same keyword to create brand awareness. This is useful if you have any trademark brands not to misuse by culprits.
3. Multiple Countries With Unique Contents
If your business is supporting multiple countries (not all) and growing, then you might want to get local TLD for each country. You can also make use of sub-domains like uk.domain.com to represent UK website. Sub-domains are considered as a new domain and you need to build up rank, trust and authority from ground zero level. Usually, this kind of move is useful for sites that manage unique contents for each country.
4. Multiple Countries With Similar Contents
However, not all websites have unique contents for different countries that represent their business. Most probably they will have similar pages explaining about products and services in local language. It is not wise to build whole new sub-domains or local TLD to represent similar contents translated. Instead, we can choose folder or page to represent each country under one domain helps to retain the existing trust, ranking and authority to new country page. For example, domain.com/uk/ to represent UK business website will give quick authority and trust to new country added contents and pages. You can claim specific URL to represent respective country in Google Webmaster tool using this domain structure too. Personally, I would suggest this type domain to represent multiple countries instead of sub-domains or local TLD to get quick authority and trust from search engines.
5. Keyword In Domain
It is proven by several top SEO analysts that keyword in domain effect ranking. Although, the effect is not as significant and could be one of 200 factors involved in Google ranking algorithm, this factor still affect our ranking. This is the reason why most SEO friendly websites, plugins, software, scripts, etc are creating permalink URL with keywords instead of using general numbers to represent any page. Using free tools like Google Adwords Keyword External tool can help you target high traffic keywords easily.
Most webmasters tend to lack in this section. Interlinking our internal pages will greatly help in SEO ranking. Although, the quality of interlinks might not as good as back links from other domain, it will still pass page rank juice and SEO benefits. All our internal links should be dofollow to help our internal pages to get some decent page rank in next PR update. If the internal pages interlinked with proper set of anchor keywords, it will also help to increase SERP ranking. It may take time to analyze each page’s content and interlink keywords to appropriate internal page, but this is the quickest way to get your internal pages notified and indexed in search engines.
Creating back links to your domain is extremely important in search engine ranking. It must be continuous and targeting highly relevant pages with SEO friendly links. Not all your back links should point to your main domain. It must be saturated well to internal pages as well to make it look as natural as possible. Also, if the page that links to you has good keywords placed in permalink URL, title or content section, it will greatly boost your search engine results page (SERP) ranking. However, back links is like double edged sword in SEO. Positive back links should consider various factors like total outgoing links, bad neighborhood links, dropped domain, copied contents, and any black hat script installed, virus effected page, hidden texts, etc. Our link building strategy might get permanent penalty too. It is not easy to keep up with fast moving SEO quality score improvement strategies. It takes time to learn and implement SEO strategies for long term. However, choosing a reliable search engine placement service gives us more time to concentrate on our core business.