Having a website is a must for today’s business platform. No matter what type of business you are running, website is crucial to have to represent your company to online community. It is also a new source of income and customer service platform for those who prefer communication via online. No doubt that most new business is tech savvy in applying new technology to reduce workload and increase profits. There are a lot of companies now operate fully web-based with zero paper use in their office even makes them environmental friendly. So, what we exactly need for a new website?
First of all, website development right from designing phase needs some expert’s view. If your company’s color code is “red, green and blue”, then designing your website with your company’s color code is a wise idea. Remember that you are representing your company to your potential clients via a website. Keeping this in mind, you should play around colors, layouts, contents, user interface and more in order. Choosing a good SEO company to guide you on each onsite search engine optimization checklist will be greatly helpful. Taking note that there are over 200 and growing factors involved in SEO ranking factors, a well optimized website will get greater exposure and capable in attracting more targeted potential clients from search engines delivered for free.
If your SEO company does not offer website development, then you can outsource designing and coding part to the experts in the field. Providing, your website follows all the guidelines and recommendations sketched out by your SEO service provider. The basic information like:
- Contact page – Contact form and other details like Facebook, Twitter, LinkedIn, location address, mobile number, office number, fax number, branches, person in charge, email address, etc can be included.
- Product/Services – Explain about your product and services here. Include all kind of information that you would like your customers to know about here.
- About Page – This is another vital page to let your customers know about your company profile. Include your business history, branches, key profile individuals details and more here. The customer should feel confidence and comfortable after reading it.
- Blog – This is not necessary but having a blog will help you better in terms of SEO and drawing more targeted traffic which will increase your sales.
Once you get your website done, next look for the ways to promote your company online. Using social media networks like Facebook, Twitter, LinkedIn, etc will allow faster communication and better customer service experience to your customers. Today, social media networks get more traffic than search engines. So, optimizing social network will definitely help you promote your company. If you have no resources and time to concentrate on social media networks, then hire someone to exclusively manage your social media networks and company blog. You can also hire virtual assistant to help you managing social network and blog.
Pay per click (PPC) is another way to promote our business online. It is a quick way of getting targeted visitors to our website. The most common PPC network used by many business owners is Google Adwords. Similar to offline advertising where you pay money for banners, newspaper ads, radio or television ads; online ads starting with Google Adwords will be a wise step. Before using Google Adwords, make sure you have taken Google Adwords Qualified Certificate. Going through a series of training and test to maximize profit from using Google Adwords can be learned here. It is to make sure that your money invested in PPC advertising works properly in delivering sales and profits.
Finally, make use of good SEO services that offers high ranking in SERP ranking in top search engines like Google, Yahoo and Bing to get organic traffic. Organic traffic is where visitors referred from search engine for free to our website. We don’t have to pay like PPC advertising for organic traffic. Getting high quality inbound links will certainly help your website to rank higher for your targeted niche keywords. First page listing companies for any search terms are the dominants of the industry. So, invest in SEO to get your company in top 10 ranking to secure your dominants in your business industry.