When it comes to search engine optimization, content plays the major big role. The ranking of any keyword websites are highly influenced by contents. The higher quality content will deliver better SEO benefits which will help to increase SERP ranking and page rank. The reason why quality content will get such placing is that we don’t have to build links to it. Naturally, people or have visited and read the contents will link to it if they find it helpful. The backlinks can be from blogs, newschannels, articles, wiki pages, government websites, forums, etc. The limit or getting organic backlinks to your quality content is almost limitless.
Writing and delivering unique and fresh contents is extremely helpful in getting more organic backlinks. If you are the one who break the news, then you will get tons of backlinks from junk to high authority sites as a reference. You might even able to get some free advertising from local newspapers or TV channels. Creating and adding new contents to our site will help search engine to deliver more organic traffic. The more contents we create, the higher number of keywords we have included in our website to rank. If the content is in high quality, then it will gather organic backlinks which will improve rankings.
Updating websites with new content is also relatively important. Some may find it difficult to cope up with new content creation and postings. You can also find many ghost writers who willing to research, write quality contents and give full rights of the content to you at the rate of $0.01/word. Using freelance or virtual assistants for several jobs like article creation, article submission, social bookmarking, blog commenting, forum posting can be done easily. Content is still remaining the king of SEO and webmasters are racing to create new contents for the website.
Having a blog is an excellent choice of content management platform. If you have the ability to update your website with daily or weekly new contents, then using content management software like WordPress, Blogger, Joomla can be helpful. However, I strongly suggesting WordPress because there is huge number SEO plugins available that can make your content site SEO friendly. Having a blog is like communicating with your clients. You can update all the events or new products promotion with blogging. Posting frequent contents to your blog will make your domain rich with contents and attract more organic traffic from search engines. I suggest to post one article per day on your blog to make it look extremely active. If you have limited resources, then 3-4 articles per week will still help.
Doing proper research and not copying contents from elsewhere is also important. Do not let Google ban your site due to massive duplicate contents. You can make use of Copyscape to detect any copied contents from your site. This can be a useful tool to monitor content originality if you outsource content creation. Also, do not use white text if your website or blog background is white which makes your content invisible or hidden to viewer’s eyes. This is the common black hat method which can lead to SEO penalty as well. Try not to use abusive or non relevant words in your article which you may able to rank for it. This may deliver good traffic and non-relevant visitors will leave your site quicker which will increase bounce rate. So, posting only relevant contents with relevant keywords is very helpful.
Adding relevant image and videos surrounding the contents will help your image and video gets higher ranking as well. Basic algorithm that measures keywords around the images and videos will help search engines understand where to rank your images and videos. Do not use images that have copyright. There are tons of image and video directories that comes with free image sharing concept. Using appropriate size of image and video player is also important. Simple tools like Paint can help us to resize the image to smaller size easily. Write more content and post it on other website or blogs to get more backlinks. Or, just create a blog and post contents regularly to increase your blog’s organic traffic. Either way, content plays an extremely important role in SEO industry.