This is the most common question asked by new online entrepreneurs. If you are new to online business, there are several things that you need to understand before implementing. Internet marketing is all about getting your website famous online. The more exposure it gets, the better it will give return to your investment. Backlinks is where your site domain name gets link from other domains or websites. You may have extremely useful content or application that attracts people to link to you. Backlinks is extremely important for SEO. Almost 90% of ranking factor is depending on it. That is why backlinks given high importance in SEO industry.
Having a new website up and running may not attract organic traffic which is referred from search engines. You may have to advertise your site using PPC like Adwords or buying banners from relevant blogs or websites to gather traffic. Some, may also engage in forums and blog commenting to get targeted traffic. You are actually building backlinks even without knowing it. Commenting and forum posting with a link on your signature or comment author section will give a backlink to your site. Your goal might be to attract direct traffic from relevant pages which will give SEO benefits if it is dofollow links.
Slowly building links to your website will increase the number of organic traffic from Google too. It is simply way of telling Google that your website is active and deserve to get more targeted visitors. The stronger your backlinks, the higher your site ranking will be boosted in SERP ranking or page rank. Getting backlinks from high page rank website or blogs will enable you to increase page rank easily. Also, if you manage to get link from relevant websites or blogs with high authority and good page rank, you will also enjoy the benefit of SERP ranking increase in short period of time. The ranking will keep dropping as this is the nature of Google ranking system. We need to consistently build quality backlinks in order to stay in top ranking; in other words, to stay in business.
You don’t have crack your head on following regulations set by 10 search engines. The major player in search industry is Google who controls over 70% of search business. If you manage to rank well in Google, other search engines will follow too. I have seen similar results in Bing and Yahoo after able to rank higher in Google for several keywords. So, stop thinking about other search engines and just concentrate on Google. Interlinking your webpage or blogs internal pages using appropriate keywords anchored will also help your ranking. Link is a link in Google’s eye. It may not get most credits like you get from unique domains, but it will still deliver some benefits.
The more number of backlinks pointing to a page or website, the higher ranking and authority the page gets in long run. So, online marketers and SEO professionals are racing to build quality backlinks to their client’s website in order to rank higher for specific keywords. Getting higher spots in search engine for some high volume targeted keywords will definitely deliver converting traffic to our website. The sales and profit improves drastically if we manage to conquer first spot for our targeted keywords in search engine. The only way to there is by building links.