Online marketing is the big chapter of business success. Understanding keyword research is the key of successful online marketing. Whether it is for search engine optimization or pay per click adverts display, targeting a proper set of keywords is extremely important for any campaign’s success. Choosing wrong set of keywords even though it is relevant to your business niche will flush away all the money invested in online marketing campaigns without showing a single fruitful transaction. Spending some quality time in choosing right set of keywords will save your business and leading it into right direction.
Keywords optimization starts from website development phase. Inserting correct keywords in permalink URL, titles, meta descriptions and contents of your website pages is extremely important in online marketing. Changing newly targeted keywords need website modifications with updated keywords placed in correct places. However, many will make mistake in choosing the right set of keywords. If you are not experiencing positive results from your SEO or advertising campaigns using current set of keywords, then it is time to change keywords. Following below tips may help you get a clear view on choosing right set of working keywords for your website.
Only Relevant Keywords
This is the most common point in keyword choosing tips. No one wants to rank high for non relevant keywords. If you are selling “dog gifts”, ranking higher for “cat gifts” will not help you much. So, choose set keywords that are highly relevant to your site. Never target for single word keyword in your campaign.
There are a lot of paid and free keyword analysis tools available online. However, I suggest free and widely used keyword research tool from Google Adwords to get more precise data compared to other providers. You always need to check for search volume before choosing the keyword. Never attempt for high search volume keywords for your new website. Choosing long tail keywords with 3 to 5 words in length with an average of 10k-50k average monthly search volume is wise.
Keywords By Users
If you search in Google, there will be a list of suggested keywords that is already searched by others before you even type finish in the search box. These set of keywords can be used in your campaign. If you are out of topic to generate contents for your website or article marketing, choosing helping titles from frequently search keywords by users can help you get immediate traffic from search.
This is by far most important factor in keyword selecting. We can find hundreds or thousands of targeted keywords for our website which is extremely relevant. But, how to make get your new website make money and get traffic competing those giants and aged websites or brands that already conquered your niche business? Simply, by evaluating competition value in your keyword selection will help you tap into low competition keywords and don’t go against those giants who are well established. It is wise to take smaller steps that deliver results compared to waiting for 5-10 years targeting extremely competitive keywords to get positive results.