Link building is crucial in increasing traffic to your website and for this reason, it is important to learn some of the top strategies through which you can ensure that this works for you. People have varying ways of approaching link building and at this point, it is ideal to note that you should opt to use tried and tested ways that work. For starters, you should work on creating great content. This means that you have to find a niche you are an expert in and concentrate on building content that is of high quality. This way, people will be pulled to create links through your site and before you know it; your link building dilemma will be over. It is also called as link baiting method.
However, there are many link building methods that does not get much credit or rewards in terms of SEO. Well, different search engine will value your link in unique way. Yahoo and Bing gives credit towards nofollow links and it may affect the SERP ranking in search results in their respective search engines. But, Google does not take nofollow links to give credit in page rank or SERP ranking in Google search engine. Of course, the domination of search business is by Google and everyone tend to follow the major market player rules. However, they claim that nofollow links are good in getting referral traffics but will not benefit in SEO for Google. Before building links to your site, make sure that you are aware of your back links is dofollow or nofollow.
Another way to attract more back links organically is by giving out awards. While there are people who might disagree with this, if it is tackled properly, it is an extremely effective move. For starters, you should ensure that your awards are outstanding by giving them only to the best sites. To ensure that these sites link to your site, you also have to put a condition that verifies they will link to your site. What is more, always ensure that the link goes directly to your homepage. To top it all, if the sites you are targeting already have awards, be sure to adopt to the format they have since this will go a long way towards ensuring that they take note of your awards.
Other than that, blog commenting and directory submissions get really low credit in building back links. Possible reason is due to Matt Cutts and other SEO professionals keep on hammering this topic claiming that comments are spammer’s heaven. Although, it is stated that comment links have low quality when it comes to back links, it is still one of the famous method used by many bloggers. As long as you comment on relevant blogs with good contents and if the comment link is dofollow, it will definitely give you some PR juice and SEO benefit.
Licensing content is another ideal strategy and while this pays off highly, you have to ensure that you have great writing skills and if you don’t, then you could opt to outsource the same. This strategy demands a lot of dedication but if affected well, the benefits are outstanding. These three strategies are among the most effective and by following through with them to the letter; you will have more links to your website. I still believe that contextual link carries the highest value compared to any other type of backlinks. So, getting a link from article or contents posted from other blogs, websites, article directories, news portal, etc will certainly give a strong boost.
Yet another important point you need to take care of is that you should not only submit content that is your very own. You must also bookmark pages that belong to sites other than your personal. This will make sure that you are not blamed for spamming and can build up your back links smoothly!
I have a doubt on this kind of active link building before, but in case of learning a new craft maybe I should I try to get involved in this. Thanks for sharing
I have a problem with Matt Cutts and with spam. For example, a fellow came by who I didn’t know and posted a very relevant site and brief discussion to my hubpage. And while some would view this as spam, I viewed it as relevant. I wonder if Google is sophisticated enough to know the difference and sophisticated enough to understand when breaking a “rule” is relevant? What it boils down to is that Google does not know what is inside a person’s head.
On the nofollow links with google I’ve read that google isn’t treating them the same now as people have been abusing it.
As I remember it was mostly down to ‘Page Rank Shaping’ and selling of the links.
I think social bookmarking and 3 way link exchange are the effective link building strategies.
Anyway nice post.
Thanks
TC
Can you please help me and give more ideas or details on giving out awards. I was hoping to build the right traffic to my site.
Great points. Interesting about the comments being so low in link value. I always recommend people to keep in the back of their minds any possible way to get a link from a .gov website. One of my blogs has 3 of .gov links and I can tell you they are equivalent to around 20 pr1 links (roughly).
Thanks for sharing!