Link building is crucial in increasing traffic to your website and for this reason, it is important to learn some of the top strategies through which you can ensure that this works for you. People have varying ways of approaching link building and at this point, it is ideal to note that you should opt to use tried and tested ways that work. For starters, you should work on creating great content. This means that you have to find a niche you are an expert in and concentrate on building content that is of high quality. This way, people will be pulled to create links through your site and before you know it; your link building dilemma will be over. It is also called as link baiting method.
However, there are many link building methods that does not get much credit or rewards in terms of SEO. Well, different search engine will value your link in unique way. Yahoo and Bing gives credit towards nofollow links and it may affect the SERP ranking in search results in their respective search engines. But, Google does not take nofollow links to give credit in page rank or SERP ranking in Google search engine. Of course, the domination of search business is by Google and everyone tend to follow the major market player rules. However, they claim that nofollow links are good in getting referral traffics but will not benefit in SEO for Google. Before building links to your site, make sure that you are aware of your back links is dofollow or nofollow.
Another way to attract more back links organically is by giving out awards. While there are people who might disagree with this, if it is tackled properly, it is an extremely effective move. For starters, you should ensure that your awards are outstanding by giving them only to the best sites. To ensure that these sites link to your site, you also have to put a condition that verifies they will link to your site. What is more, always ensure that the link goes directly to your homepage. To top it all, if the sites you are targeting already have awards, be sure to adopt to the format they have since this will go a long way towards ensuring that they take note of your awards.
Other than that, blog commenting and directory submissions get really low credit in building back links. Possible reason is due to Matt Cutts and other SEO professionals keep on hammering this topic claiming that comments are spammer’s heaven. Although, it is stated that comment links have low quality when it comes to back links, it is still one of the famous method used by many bloggers. As long as you comment on relevant blogs with good contents and if the comment link is dofollow, it will definitely give you some PR juice and SEO benefit.
Licensing content is another ideal strategy and while this pays off highly, you have to ensure that you have great writing skills and if you don’t, then you could opt to outsource the same. This strategy demands a lot of dedication but if affected well, the benefits are outstanding. These three strategies are among the most effective and by following through with them to the letter; you will have more links to your website. I still believe that contextual link carries the highest value compared to any other type of backlinks. So, getting a link from article or contents posted from other blogs, websites, article directories, news portal, etc will certainly give a strong boost.