The manner in which people are using the Internet to market their products and businesses is changing and becoming better by the day. Blogging is one of the ways and contrary to popular belief that this and SEO 101 are two different things, it is ideal to note that they are co-related and that one cannot do without the other. This is largely due to the fact that blogs act in the same manner as content management which is a crucial element of SEO 101 marketing. The only difference is that with blogs, there are trackbacks, comment options and also RSS which is an added advantage for increasing traffic to your website. One must understand that blog is no more personal diary. It is a powerful Internet marketing tool for your business to get more fans, followers, subscribers, visitors and of course increased sales.
At this point, it is ideal to note that there are certain blogging software which if used effectively that can go along in increasing your SEO marketing campaign strategies. All you have to do is ensure that the content placed on the same is SEO friendly to make sure that your efforts are not in vain. For this reason, there are certain measures that you must put in place to ensure that you achieve positive results. For starters, always make certain that you structure your content properly. This also means that it should be easy for search engines to detect your content as valuable. Other important factors that you have to consider include; creation of crawlable urls, creation of internal links and creation of inbound link magnet among others.
Basically, when you do blogging, you will be eventually be a part of most top social media networks like Facebook, Twitter, Stumbleupon, Digg, and other. Take note that social media network sites can deliver huge wave of targeted traffic to your blog on any new blog post submitted. The only requirement is to have catchy title and strong contents. It also delivers some SEO benefits in terms of backlinks. Your blog’s authority will increase in time as your continue to blog. The value of your blog will increase and sometimes you may receive advertisers approaching to place banners, reviews or links on your blog for reasonable amount of money. This can also support this blog to standalone as you can find one person to manage your blog and social networks with the income generated from your blog.
As such and for these reasons, if you intend to increase your visibility on search engines, you have to ensure that you optimize on using blogging and SEO 101 to your advantage. As stated earlier, if these two are combined and used together perfectly, then they will go a long way towards helping you achieve this end and as such, ensure that there are no instances when your website is not visible on search engines. There are tons of free SEO tools and plugins for wordpress, joomla, blogger blog that is available for free. Make use of these plugins to increase your onsite SEO benchmark to higher level and get search engines love your contents.