If you surf the internet, you will find that Google always rank YouTube videos before other search results or mostly it will be shown within the first page. Google place special emphasis on YouTube videos so they can easily rank on the search engine. Just like contents on your blog or website, you have to search engine optimize your YouTube video in order for it to rank well in the search engine. Since, Youtube is also another network under Google umbrella, webmaster guidelines from Google is also applicable to Youtube.
The title of the YouTube video should include the word “video”. Many people will use the word video in their search term when searching for a particularly. Therefore, adding the word video to the YouTube video, you will attract a lot of viewers. Besides, the title should be interesting and relevant so that people will want to watch the video. There are whole lot of different crowd that prefers to listen and watch video instead of reading articles. Tapping traffic from these network will certainly give a new breath of success to your website or blog.
You can include the URL of the destination page in the description. The URL should be placed in the beginning of the first sentence. In this way, the visitors will be able to see the URL and click through it when it is collapsed. Even though YouTube is a nofollow site, the search engine will still crawl the link in the description and get it indexed. Nofollow links still delivers huge relevant traffic if your video is convincing. If your video delivers high quality information and a reference to your site, it will definitely draw relevant traffic who wants to learn more about it.
Video transcript enables the search engines to know the content of the video. Currently, the technology is not advance to the point that search engines can read the content of the video. Therefore, it is best that you provide a video transcript for your YouTube video. The video transcript will enable the search engine to rank your video effectively.
When adding a video to YouTube, make sure you tag it with relevant keywords. The tags should consists of keywords that are most searched by the users. If you don’t know what keywords to use as tag, you can reference other videos that are in the same niche.
If you want the search engine to index your videos, make sure you enable people to share your videos. By doing so, people will be able to embed your videos and share it with other people. The more people embed your videos, the more views your video will has and the higher it will rank on the search engine result. Also, make use to Video Sitemaps that recently introduce by Google. It helps Google to deliver relevant traffic to your original site instead Youtube so the credit of back links will even increase your SEO benefits. Learn more Video Sitemaps in below video: