Are you really following the webmaster rules set by Google in link building activity? They have clearly stated that buying and selling links with dofollow attribute or links that have not added rel=”nofollow” tag will get penalty from Google. There are several type of penalty could be imposed on sites that engage with selling or buying links with dofollow value. Let us discuss the reality of link trading industry where rel=”nofollow” is a no factor.
Those who involved in link building are main targeting to increase their traffic and ranking referred from Google since they are the dominant in the industry with almost 70% share market in search business. So, it is rewarding to just concentrate on one dominant search engine and the rest will follow. If you want your site to rank higher in Google search engine, you need to get relevant dofollow and keyword anchored backlinks from high quality pages.
Also, it is a known factor that no webmasters willing to give us a backlink for a new site or sites or pages have landing page that sells product or ebook at a price. So, how these kind of direct sales pages able to conquer the first page ranking for some highly targeted keywords? Well, the answer is simple; they purchase links from other webmasters and link traders with dofollow value. Does Google knows about it? I am sure they do but their algorithm might not able to give any penalty to these sites since the backlinks may look like organic.
A good link builder will expand his wings to try gathering almost all kind of backlinks. The same way, a good ranking website will have several ways of getting backlinks and to the machine’s eye it may look like natural and organic. Although, Google strictly don’t motivate webmasters to involve in link purchase or link selling with dofollow value, it will serve no purpose if the buyer gets a nofollow link in terms of SEO. In order to survive, the webmasters are forced to sell links with dofollow value.
Plus, they may have requirements to place their link on “blogroll”, “friends”, “usefull links” on sidebar. They may also acquire links from reviews with a dofollow link in the blog post. This is a common way of link buying and selling happening around blogosphere. Of course, Matt Cutts and his team are eagerly working on new algorithm to detect and hammer down spam each day. But, having this double standard with dofollow and nofollow will just pressure new bloggers to go against Google laws to support their blog.
No matter what Google says, the majority of link trading industry is still not using nofollow tags. Only a fraction of large corporation like Socialspark obeys these rules. However, there are even larger crowds among top bloggers and those who run thousands of blog networks sells links with dofollow value.
Related posts:
It is really important to get different types of backlinks. I know this from experience. If you build too many of the same type of link, then your rankings will not be positively effected.