Selecting keywords for your SEO campaign is extremely important factor. It is the deciding factor that will either show you greater results or simply flushing away your time, effort and money. Choosing bad type of keywords will definitely ruin your interest in online advertising. Getting advice from inexperienced link builder or SEO professional might lead you to target high competition keywords that will not deliver targeted traffic as well. This is a bad selection where you will definitely going to waste all your investment for the next few months or years depending on the competition level. Choosing a reliable SEO service as a partner for your campaign is crucial.
Going after short keywords is another bad selection. When you type on Google search for a keyword in the search box, you will see a list of long tail keywords suggested by Google. Well, this is not entirely created by machines or any algorithm. It is created by the users like you and me for a specific answer that they are looking for. If you want to experiment, just click on any long tail keywords and check out the search results. You will get results where the contents might have these keywords scattered separately but able to show first in the search results. All you need to do is write a useful blogpost using this suggested long tail keyword you just found and post it on your blog.
Within next few hours, run a query for the same keyword and you will be able to see your post in the first page (depending on the competition). So, do not choose the short keywords as it will take longer time and more resources and backlinks to reach first page. While, you can get micro niche targeted visitors to your website by tackling multiple long tail keywords and provide contents that direct to the point. Visitors will love your site for delivering what they need and it may also attract some organic backlinks.
Blogging for SEO is the most working formula for any online business. Here you will have the ability to manage your contents easily. So, update your blog consistently with relevant contents using long tail keywords in titles and low repetition in content section. Each time you deliver new content, try to tackle one micro niche or one long tail keyword. Sometimes, the long tail keyword can be in length of 5-8 words. You can also run a simple analysis using Google Adwords Keyword External tool for the volume this keyword receives.
Going after long tail keyword in your industry will build trust and authority to your site and your will soon able to increase ranking for some one or two words keyword. Google and other search engines hates spamming. So, do not stuff your articles with these keywords. Try to use it only once but if you are writing long article with above 500 words length, you can use it twice. I do not suggest you to use more than two times of your targeted keyword in any article which may trigger keyword stuffing penalty from search engines.
After get your articles published either on a blog or ezine sites, using social bookmarking service will help your article gain back links which will increase trust and authority in search engine. You can also use this service for your website to increase popularity among social media networks. A good webmaster will invest his time in multiple channels to reach success. Create a quick buzz, traffic, back links and trust to your articles and website using social bookmarking.