Online marketers love sending business related emails to their subscribed list of users to introduce new products to the loyal customers first. It has been a norm in any business to introduce new products to the registered members and subscribers first before going to public. This is what most marketers called “targeted marketing” technique. It is hard to find new clients and convince them to purchase our product. It is easier to communicate and convince those who have subscribed, registered membership and fans of your product and sites. So, building a list of email of your fans is extremely important in your product success. Building fan group might take time and resources, but the rewards are huge.
Having good ethics with email marketing is just good business because online the only thing we really have is our business reputation. When you maintain high integrity, it will have an effect on those you do business with, and that effect will always be good and positive. That’s something that, in certain will serve to help your business to grow exponentially. You should also strive to give your email content to be professional and clean rather than a spammy look and over promising. By following simple but well tested tactics, you will get the best results from your email marketing campaigns. Remember, you want to increase your sales and income from your followers and fans here. Any simple spammy marketing will definitely hurt your profile and incomes.
It’s important to send out your emails on certain days of the week. This is extremely important and critical to increasing your email open rate. As you may expect, emailing at the best time of week tends to be on a Tuesday, or even a Wednesday.You can always run your own tests, and there’s nothing wrong with that, either. Some may even prefer to check their email during weekends only. It depends on the type of email they have registered with you. If it is personal, then weekend is the best choice. But, if it is company email, then during work days will be the best choice. However, you can check the response rate by trying to send during weekdays, weekends, early of the month, end of the month, holiday season, etc. You will have to experiment your own audience.