SEO or Pay Per Click, which one should be chosen for best internet marketing strategy? It may be little bit difficult for you. But after knowing the difference between them, you may be able to choose depending on your needs of marketing strategy.
Well, SEO involves improving the traffic to your website through search engines, whereas in pay per click the advertisers pay the host for the clicks on their ads. Purchasing visitors or “clicks” from a search engine, is called “pay-per-click”. Pay-Per-Click gives you opportunity to quickly get the best place in search engine directory by “bidding” for keywords, which are more relevant to your product or service. The search engine optimization (SEO) is done when you optimize your web pages and increase your link prominence by making good amount on backlinks that are very relevant to your web site. By doing this you will increase ranking of your site in the search engines for some of your targeted keywords.
On one side more searchers click the natural search engine results rather than pay per click ads, therefore you’ll be able to get much more traffic for less by doing SEO where as in PPC it will furnish you with an instant boost of qualified visitors, lead and sales giving you fast results within short period of time.
Talking about SEO, then it is technically free. There is no discrimination between big and small Companies as far as its results are concerned. The search engine results depend on the algorithm of the web page and not on the investment made by the advertiser on it. Whereas, in case of pay per click, the advertiser has to pay for every click on its text ad which is also known as sponsored links in the search engines.
In conclusion, it can be said that pay per click is expensive as compared to SEO, because you may have to pay for the unnecessary clicks not resulting in any sale. If you are concern with low budget in internet marketing strategy, then SEO will be better option for the same. But, if you have enough budgets to get quick start for your business and doesn’t have enough patience, then PPC is a better choice.