For your website to be successful, you have to look for all means and ways to make sure that it is popular and it receives as many visitors possible. For a long time there has been a debate on whether to use search engine optimization (SEO) or social media optimization (SMO). They both have a significant impact on the market that your site or blog can receive. Both of them have pros and cons. For quite a while SEO has been among the favorites among people who have sites. This is because it is quite effective and a small number of people use it due to its cost. Sometimes SEO is not used as it does not produce immediate effects or results and growth from SEO can take some time.
The search engines send a lot of free traffic to sites that able to rank good for some famous search terms. As time goes, they develop trust as new pages are added to the website or blog. Once you get the target market you can have control of the terms you will be using. Once it is fully established your site will gain authority and it will be exposed to a much wider market. Unlike SEO, SMO is also gaining popularity with the explosion of the use of networking sites. But, when it is compared with SEO it gathers less traffic and is less steady. However with SMO one can draw more traffic with fresh content.
If one is using SMO, one can experience very high peaks if hits the right button. One of the main differences between the two is networking. You do not have to have a strong network to use SEO but SMO is heavily dependant on it. Traffic from SMO is great as it can be used by anyone. You do not have to wait for a trusted domain to be successful as it can be done on a daily basis with new websites and blogs. You do not have to pay a thing as it is free and since it is dependent on networking and thus one gets to make a lot of contacts a long the way. Content in SEO is searched by engine spiders while in SMO is done by human readers.
Both SEO and SMO has its own potential of booming traffic to our site. Wise webmasters uses both channels to increase targeted traffic to their site. Now, even a restaurant owners have Facebook or Twitter accounts to promote their products and services. But, if you have enough time and patience, then SEO is good for you. But, if you are famous or a TV star, then SMO will give a quick potential to your website. You can see some high profile individuals like Bill Gates gets hundreds of thousands followers in Twitter within few days from registration but have poor SEO on his own website or blog. However, optimizing both will give the best results.