Marketing and advertising is extremely important for a business to grow. However, not all the companies will have the budget to spend on advertising or marketing. Some may have huge funds to buy or re-create billboard banners that is so unique. Some may not even have the funds to advertise on local newspaper and gave up on advertising. We must open our mind to several ways, both large scale advertising or low scale advertising channels to get better overall results. Making use of low cost marketing products can help small business or start up companies to grow faster. There are some promotional products costs below $0.01 per unit. This type of useful marketing products can be used to promote our company brand name to reach public with much lower cost compared to leasing larger size bill board advertisement near Time Square.
First of all, you need to get a nice set of uniforms with your company name or brand name to all your staff. Even, if you run a small office with less than 10 staff, having them to promote your company brand starts from your office. Designing better outfits with nice quality and color codes will give pleasant view and people tend to remember your brand and your staff better. Next, is the lanyards. This is another cheap marketing products that can be used by your staffs. Stop using plain simple lanyards and get your own unique lanyards with your motto and company brand name on it. Make it a compulsory for staff’s to wear lanyards during office hours. If your office have reception, then give away free promotional items with low cost like pen, pencils, mouse-pad, key-chain, emblems, cup or mug, plate, trading pins, etc with a logo or brand of your company name. People loves free items. Giving away free products certainly gets more crowd to know your brand existence.