SEO And Blogging Tips

There are some advertisers prefer to get links from any other type of platform except blogs. Why they have this kind of bad perception on blogs? If this continues, how bloggers will survive, especially those who work full time from home depending on blogging income. Although, blogs will not earn so much in the beginning, but it will help us to pay hosting bills, upgrading to professional themes, etc.

1. Easy To Build
Blogs are easy to build as there are so many free platforms available today. Paid or private blogs are also easy to create with Fantastico or WordPress installation. This gives opportunity to create blog easily and it creates a pool of blogs instead of websites, forums, or any other type of platforms.

2. Millions Of Competition
Each day, there are thousands of new blogs created. There are millions of blogs available indexed in search engines. This number could reach billion or trillion soon. More numbers equals to lower quality.

3. Too Much Advertisements
Make money from blogging is a growing trend and some just goes off the limit. Pop up ads, disturbing graphics, adverts in the middle of content section, big banners, flash images, etc are just too much of advertising for a blog. It is good to make some money from the blog but overdoing it may drive your advertisers away.

4. Poor Contents
Not all bloggers are native English speaking community. Some are here to learn English, some just wanted to write whatever they feel like writing without bothering about quality of contents. Simple grammar mistakes can draw back advertisers from blog links. The same goes to other language blogs.

5. Lack Of Updates
Some blogs fails to update their blog content for weeks or months or years. They might get some good page rank based on existing contents. But, lack of content will slow search engine bot crawl rate. The same goes with advertisers. Fresh contents bring fresh traffics. Blogs that lack of new contents will not have the chance to attract advertisers.

6. Irrelevant Contents
If the blog is about finance, then you should only see finance related posts. Some bloggers willing to write off topic contents from paid post request. Some may even goes writing about adult, gambling or pharma related posts which are totally out of border. Staying out of relevancy will definitely drive away our advertisers.

7. Duplicate Contents
Some bloggers manages more than one blog and often doesn’t have enough time to create contents for all blogs. So, they might involve in content duplicate activity where they copy articles from other websites or blogs and rewrite it for their own. Some don’t even rewrite. This are bad example for blogging and another factor that drives away our advertisers.

8. Scrap Blogs
Each time you write a new post, there will be several incoming links from trackbacks. Mostly is from scrap blogs. They scrap contents from other blogs and giving links to relevant sites in order to get backlinks. This are automated blogs made to increase domain value or advertising link value. There are many advertisers hates this kind of blogs.

7. Slow Load Time
Having beautiful images is certainly attractive for a blog. But, large images also take longer load time to open the site. Visitors might not have the patience to wait for your blog. Some blogs have unreliable hosting service where it keeps showing server down. These kind of defects certainly not impress advertisers.

8. Low RSS Subscribers
Having low RSS subscribers shows that the blog have low interest among it’s visitors. Or, it may be new blog up and running. Low RSS numbers simply don’t convince advertisers to place some ads on us.

9. Low Traffic
Advertisers are looking for targeted visitors from their banners or links placed on blogs. If a blog have low number of visitors, the ad value could be low too. Low traffic simply doesn’t deliver traffic that they need. Blogs with low traffic as shown in Alexa or other traffic ranking tool will not be helpful in gaining advertiser’s trust. Unless, if the advertiser is looking for page rank flow links from your high PR pages.

10. General Niche
General niche blogs often link to broad niche sites. The value of back links is greater from relevant blogs. So, advertisers prefer to get a link from narrowed niche blogs instead of general blogs. Plus, general blogs have the lowers advertising value compared to specialized niche blogs.

11. Subdomain
Compared to blog from subdomain1.domain.com, advertisers prefer to get a link from domain1.com or domain1.com/blog. For example, advertisers prefer to get a link from workathome.com or workathome.com/blog compared to workathome.blogpsot.com. It is simply because they want to get unique domain and unique IP backlinks.

12. Linking To Bad Neighborhood Sites
Linking to bad neighborhood have the risk of getting penalty. So, blogs that have links to bad neighborhood sites are just waiting for penalty. If I am the advertiser, I would certainly avoid this blog. Usually, blogs don’t monitor outgoing links. Monitoring outgoing links is the best way to preserve blog quality.

13. Not Moderated Blogs
There are some blogs left comment section unmoderated. They want new contents to be added easily and don’t bother about link or type of comments posted. Auto approved comments have the highest number of spam comments. As time goes, the quality of blog drops where it may lose organic traffic referred from search engines.

14. Dofollow Comments
Dofollow links should be controlled. Giving dofollow links from comments section is a good way for new blogs to get attention and traffic. But, it will also drive away advertisers. What is the point I get a dofollow link from content section if I can get it from comment section? Of course, there are other locations like footer, sidebar, header, etc to be considered.

15. Tons Of Outgoing Links
Having long list of friends in blogroll will increase the number of outbound links (OBL) from your blog. When it comes to outgoing links, the lower is the better. If you page rank is 5 and you have 100 outgoing links, you may share you page rank to 100 sites. But, if the same page has only 10 outgoing links, then the page rank will be shared only by 10 sites which will give 10 times benefits compared to having a link form 100 OBL pages.

16. No Social Media Profiles
Having social media shows that the blog is serious and there are real person behind the blog supporting it. There are so many auto blogs, scrap blogs, etc flooded blogs these days. It is almost impossible to identify genuine blogs. Having social media presence like, Twitter, Facebook, LinkedIn, etc will be great help identifying real blogs.

If your blog still have no success attracting advertisers, try improving the above factor on your blog. Blongging is easy, but running a successful blog is not easy. Move on to next level with your blog improving some vital points to improve the quality of blog. Plus, you may add some extra pocket money by end of the week too.

Related posts:

1. How To Find Advertisers For Your Blog (Digitalpoint)
2. Nofollow Advertisers Problem
3. 100 Outgoing Links Could Hurt Your Blog
4. 3 Reason Why Relevant Is Growing Factor In Google SEO
5. Controlled Internal and External Links For Better Quality