There are some webmasters or blog owners that involves in link building or SEO prefers to get backlink from website, forums, or any other platform than blogs. Maybe, they are aware that creating a blog is easy and many blog owners create multiple blogs to sell links. I agree that it is easy to create a blog but it is not easy to manage a blog with unique contents and frequent updates. Also there are thousands of new blogs created daily adding to the pool of millions of blogs existed over the web. There are also some blogs made for advertisement or link sales as it scrap content from other site and spin it with automated software just make it look unique and natural.
1. Consistently Updating Contents
Blog that consistently updating contents draws more organic traffic referred from search engine. The more content and pages indexed in search, the better traffic flow will delivered to the blog. Blogs that updating content frequently will attract more targeted traffic to your niche. Having a link from this blog will deliver huge traffic to our site. If it is dofollow, then it will also flow some page rank juice that increase page rank and SERP ranking in google.
2. Frequent Search Engine Bots Visit
An active blog that updates their content frequently get visited by search engine bots like google bots every few hours or minutes after new content or blogpost posted. Usually, active blogs have their new blogpost indexed within hours or minutes in search. Unlike websites, it may take weeks to months to get their pages indexed in Google. This shows google bots and search loves blog contents and they want to index blogger’s content first.
3. Highly Relevant To Your Niche
There are some specific blogs that are specially writes about certain niche only. For example, on this blog I write mainly about blogging and SEO. So, getting a SEO services backlink from this blog will certainly help your site’s ranking for “SEO” keyword. Of course, it is not the only factor involved in SERP ranking, but getting a backlink from relevant blogs will certainly help.
4. Strong Back Links Profile
Back links represents strong presence of a blog or website. Older blogs will have stronger back links profiles that may harvest thousands of backlinks from other sites. Personally, Atniz.com is 2 years old domain with 600+ posts. I manage to get 38k backlinks during this period. Getting a backlink from strong backlink profile blogs will certainly help your ranking search.
5. Loyal Subscribers & Readers
Visitors referred from search engine and subscribed readers from a blog are your potential clients. Having a link from your preferred niche blog that has hundreds of subscribers or getting hundreds of visitors daily, gives better chance of your link click-through. The more subscribers, the better you chance will be.
6. Ongoing User Generated Content Creation
Comment section is a powerful user generated content section. Each comment gives additional content addition to their existing blogpost. Content is the King of online business. Blogging is a perfect platform to attract user generated content in comment section.
7. Social Media Presence
Having social media presence shows the commitment of the blogger towards his blog. Sharing new posts to numerous numbers of social media will draw social media back links and huge traffic. Social media is a perfect partner for blogs to use as marketing tool. There are blogs that gets thousands of traffic daily from social media traffic like Mashable, Techcruch, etc.
8. Low Outbound Links
Unlike directories or forums, the number of outgoing links are well controlled in blogs. In most cases, outgoings links will be from sidebar, footer, content and comment section. Limited number of OBL per page controls the quality of any outgoing links. Getting a link from low outbound page will give better credit towards your back link.
You may have more reason to avoid getting blog links, but those who have huge content over the Internet are the masters. Blog is a content management platform where contents updated frequently. Getting your link from blog not only will help you in terms of SEO, but it will help drive more targeted traffic.