Are you a full time house wife or work from home dad? What is your expertise? Are you good in repairing furniture? Do you have good collection of stamps, coins or other collectibles for sale? Or, you might have the creativity to create earrings, necklace, etc. Anything you do, blog can be a platform to place your design or products and services for potential clients worldwide. Don’t blog about blogging, instead blog about something interesting to you. If you are working as Mortgage officer, you might want to create a blog that helps people choosing better mortgage package. Any field you are, a blog can be a perfect marketing partner for your business.
Google and other top search engine delivers targeted traffic to our blog daily. We don’t have to buy traffic using PPC which maybe a bad idea for a start up business. Blog holds valuable content that attracts targeted visitors referred from search engine. This is a free marketing tool that any business can have. A well optimized in terms of SEO blog, will have better chance to attract more organic traffic from search engines. Basically, a good blog is sufficient enough to work that magic. I used to blog about blogging but finally realizes that it is not helpful in long run without any single product or services. So, I launched link building services and dofollow blog commenting services. I use this blog as a platform to promote my services.
If you are good at something, never do it for free. Sounds like the Joker from Batman movie? Well, it is the truth and I don’t see anything wrong with this. Create a good sales page and start promoting it with your blog. Consistently updated blogs have high level preference in Google’s view and often get more traffic referred from their search. So, keep your core blog that represents your products or services at frequently updated status. Once you able to see your order increase, then you may start concentrating in other methods like PPC, Affiliates, etc.