Google still doesn’t give any credit towards nofollow links. Even, if you get a link from PR 10 page or site that is nofollow, you won’t get a single benefit in Google SERP ranking or SEO point of view in google search engine. Getting a relevant link from related pages or content with nofollow will not help you to increase ranking in search results of Google. It is clear that nofollow attribute will not helpful to increase search ranking in Google. Matt has clearly declared this point in below video. Nofollow links are meant to target real users instead of search engine. So, if your SEO guy gets you nofollow links and claims that it will help you in Google search ranking, I suggest you show them this video instead.
Question: Are nofollow links worth getting? Or are they almost irrelevant?
Answer: Lets step into right mindset here. Nofollow links are dropped out of google’s link rep. So, they are irrelevant from search engine point of view, but guess what; search engine are not the entire limit of the world. There are also users. So, nofollow links can absolutely be worth getting if you intend to get users with those links. So, if someone shows up in my blog and there is really insight for comment, often time they’ll click-through to find out more about them. And then, a lot of other readers do that as well. So, even if you just participate in a forum where nofollows in member’s profile link or something like that. If you are saying useful stuff, you can still drive visitors to click on those links and visit your site. So, don’t get so focused, don’t get blind yourself thinking only of search when you can drive traffic in a lot of different ways. There was a site that I was talking about recently, which says that they get more traffic from Twitter than Google. So, driving those users don’t have to happen through search more like an entire spectrum of stuff. So, nofollowed links can absolutely be worth getting in terms of visitors. And, if you just spam a bunch of blogs, no one ever looked at those links and is nofollowed. Those are not going to be very useful to you. But, don’t forget to think about the users in addition of search.
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When I work on my link building campaign, I will get no-follow backlinks from site that are related to my niche. If the site has high traffic flow, it will deliver me potential readers. Furthermore, it is good to mix up your backlinks from a variety of sources. It looks more natural and search engines seem to trust sites that have natural backlinks.
One big mistake that people over look is the power of a guest post on a blog that is related to their niche. You achieve many goals writing a guest post. You get a backlink, you establish yourself as an authority in your niche, you build a relationship with a fellow blogger. In time, there is a lot of power from that blog post. Especially when that site turns into an authority site.
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I haven’t made my mind up that Google doesn’t still count nofollow links as to me it is important to count these links to provide relevant serp’s whilst at maybe a reduced value.
It’s something I may test in the future. But yes involving yourself in the conversation as long as you know why your doing it is a good thing.
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I always thought nofollow links still passed link juice….
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Glad to hear the news
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Atniz Reply:
February 26th, 2010 at 7:56 am
Wholla.. So, now we have strong reason to hunt dofollow links.
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Hi
How i can ask matt regarding about my site?
sikat ang pinoy
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Atniz Reply:
February 26th, 2010 at 5:52 am
I don’t think Matt offers SEO consultant services. You can ask others who have good SEO knowledge. Maybe, digitalpoint forum.
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I usually still build for nofollow links, not for ranking but traffic sake. As Cutts said, its worth it specially if it converts a lot of traffic.
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Atniz Reply:
February 26th, 2010 at 5:51 am
Yes, it is. Writing quality comments will still attract quality converting traffics.
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New York’s HOTTEST Blog says: “IN REAL TIME I visited and dropped an entrecard: Sometimes you’ll see me on your twitter or MyBlogLog widget – except when I’m on the public library’s PC – I’ve gotten some emails asking about the recent fritz among entrecarders… I believe the very best response I’ve seen to this “controversy” can be found HERE.”
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Atniz Reply:
February 26th, 2010 at 5:51 am
Surely, Martin have stirred out sleeping Entrecarders… Lolz
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Hem… now follow seem no worthy if about the search engine.
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Atniz Reply:
February 26th, 2010 at 5:49 am
Yes, it is. Nofollow have no value towards SEO for Google.
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