Matt Cutts clearly declared that they don’t use any google analytics stats to their ranking factor in measuring SERP ranking in google search results. Components in Google analytics like bounce rate, average time per visit, pages visited per user, percentage of new visits, etc is not used in part of over 200 search ranking factor. He has taken a long video to post a short answer, “NO”. They don’t use it in any way in their search ranking of Google analytics. It was not confirmed by Matt Cutts in pubcon but it is now.
Question: Are stats from Analytics (bounce rate, time on site) a factor in a page’s or domain’s ranking?
Answer: There is a really short answer which I will give you in a minute, but I will tell you a little story first which is at PubCon a few years ago. Which is a WebmasterWorld’s conference, somebody said; “Do you use Google Analytics and in web spam?” And I said, “Not only we do not use it in web spam, I promise you my team will never go and ask the analytic’s team to use their data and helped through that problem. And I got asked this at the most recent pubcon and I was like “I know we don’t use it in web spam, I don’t know about all of search quality, I don’t think that we do. To my knowledge no one uses it. So, when I saw this question, I went ahead and I emailed the most senior, the most knowledgeable person who would know about this and I said; “We don’t use Google Analytics in our ranking in any way do we?” and the one word reply was “No”. So, there you go. Taken a long time to say relatively a short answer which is Google Analytics is not used in search quality in any way for our ranking.
What we really need is a google replacement where we don’t need to know the 200+ factors. Instead your site should be found by those who are interested.
unfortunately we SEOs need to do now google’s job……
I think when google closes its doors one day, a lot of people will be happy/relieved
Google may not use Analytics to get your site’s bounce rate, but they do use this metric… by getting it from the Google toolbar.
There has also been talk that they gather this data from the Chrome browser but this is merely speculation.
I am not entirely sure that they use “bounce rate” in one of over 200 factors in SEO. Maybe, you should shoot this question to Matt before jumping into conclusion.
Yes, Thank for the advice Rheena.
Yes, sometimes there’s a big different between Analytics and other site monitor, I don’t know why that is always happened.
I always look up analytics for better monitoring tool.
If there not considering the Google Analytics and the bounce rate then how could they determine the “user experience” of the surfers which is part of relevancy of the content to be displayed on SERPs? Maybe they have a separate way of computing it w/o going to Analytics database.
Probably, the bounce rate is no more a factor in over 200 factors listed in serp ranking.
It seems the Google SERP is still mystery.
Yes, it is. Only if they reveal all 200+ factors to the public.