Matt Cutts clearly declared that they don’t use any google analytics stats to their ranking factor in measuring SERP ranking in google search results. Components in Google analytics like bounce rate, average time per visit, pages visited per user, percentage of new visits, etc is not used in part of over 200 search ranking factor. He has taken a long video to post a short answer, “NO”. They don’t use it in any way in their search ranking of Google analytics. It was not confirmed by Matt Cutts in pubcon but it is now.
Question: Are stats from Analytics (bounce rate, time on site) a factor in a page’s or domain’s ranking?
Answer: There is a really short answer which I will give you in a minute, but I will tell you a little story first which is at PubCon a few years ago. Which is a WebmasterWorld’s conference, somebody said; “Do you use Google Analytics and in web spam?” And I said, “Not only we do not use it in web spam, I promise you my team will never go and ask the analytic’s team to use their data and helped through that problem. And I got asked this at the most recent pubcon and I was like “I know we don’t use it in web spam, I don’t know about all of search quality, I don’t think that we do. To my knowledge no one uses it. So, when I saw this question, I went ahead and I emailed the most senior, the most knowledgeable person who would know about this and I said; “We don’t use Google Analytics in our ranking in any way do we?” and the one word reply was “No”. So, there you go. Taken a long time to say relatively a short answer which is Google Analytics is not used in search quality in any way for our ranking.