Starting a blog or website is similar to buying a property offline. For example, let’s say you have a Jewelry business shop lot and your business is growing massively that you plan to start another new business right next to your shop lot because it is easy for you to manage both shops. It will be a bad idea to start another Jewelry shop right next to you. But, you just want to save cost in management and prefer to start a new business right next to your current shoplot. The best idea is to start totally new business which is not in Jewelry business. Maybe, you can start selling shoes or fashion clothes instead of selling jewelries. This way you don’t compete with your own business. But, if you insist to start the same jewelry shop, opening a new shop in totally different location will be the best idea. This will attract unique customers and add more money to your overall business score.
Today’s hosting allows unlimited or multiple domain hosting service. It is rare to see anyone still manages one domain in their hosting. Running multiple domain for our business is the best way to earn more and save more. If you already have a successful blog in your hosting account, and starting a 2nd blog will add more money in your pocket. But, starting the second blog under same niche will only limits your earning. When you approach a client or advertiser to get a link from your blog, you may want to show them the other site you have in the niche. But, most link buyers prefer to get unique IP backlinks. If both your blog have good quality contents, backlinks, etc but hosted under same IP, this may only bring one sales over two blogs. In other word, you are only benefiting for half of your work just because of simple IP similarities.
If you want to save money from getting different hosting package, try getting VPS hosting or any other SEO friendly hosting service that will assign different IP for each of your site. But, if you couldn’t get these type of hosting but have the desire and goals to start second blog in your same hosting, I suggest you to concentrate on unique niche. If your primary site is about SEO, get your second site not related to SEO, Internet Marketing, etc niche. This way, you will have unique client / advertiser base for each site. Almost any field we blog, there will be advertisers looking for your support. It depends on how popular and competitive is your niche. As long as, you can maintain high quality blog with consistent unique content update, advertisers will keep knocking at your door.