Link building is the most valuable part of search engine optimization (SEO). Therefore, many webmasters uses almost any possible way to gather as much as backlinks possible. One of the most common used techniques to get backlinks from related blog post is by using pingback and trackback. In most cases, it is also called as “link bait” technique. Rise in autoblog numbers increases the trackback and pingback type of link baits used vastly. Almost all my new blog post will receive at least 20 trackbacks and pingbacks within few hours of posting. Most of the sites that give link are autoblogs that fetches content using RSS from other blogs. It is used to get more contents published in their blog in order to get more organic traffic.
What most autoblog webmaster doesn’t realize is the content duplicate issue. Google has its own way to detect duplicate content and only that origin content will get listed. Other duplicate content will be removed from Google search result listings. However, there are some duplicate posts still lurking in search results and waiting to get penalized. This can be considered as a quick way to increase popularity for a domain name. Although, it could lead to penalty; it is still a shortcut to gain quick popularity. Plus, some sites even hide the link to your page. Surely, some “black hat” SEO method involved there. Don’t fall for this trick anymore.
If you receive any trackback or pingback, make sure to check whether it is genuine. Giving link to a link to a bad neighborhood site can get you penalty from Google as well. Search engine loves blogs that moderate comments and trackbacks. A good site will monitor its entire outgoing links, thus it will get reputation and ranking in search engine results position (SERP). I’m not a big fan of link exchange. But, giving trackback and pingback is similar to link exchange. If someone link to your blog post, you will receive a trackback or pingback request. If you publish it, you are giving a link back to that particular site. Google also doesn’t like excessive link exchanges and may lead to penalty as well. Are you still publishing trackback and pingback? Think again.