Why Search Results Fluctuates Often
Have you been monitoring your position in Google search engine for certain set of keywords? You should be able to see that the results you get are not always the same. There are two type of SERP ranking changes that many misunderstands. For us, if our site drop one spot in ranking, it maybe because of some penalty. Questions like, is it because we are not updating our blog or website or my backlinks is from some bad neighborhood sites? It is important to have good ranking as it is an assurance for our website to grow.
For example, if you concentrate on keywords like “Baby products” and it happens to be your site ranks on first page on Google. Assuming you check your website ranking on every single day from 17-20 December 2009. Let’s take 5 simple reading below as an example:
12/17/2009 – 5th position
12/18/2009 – 9th position
12/19/2009 – 3rd position
12/20/2009 – 2nd position
Huge fluctuations like a sudden jump from 10th page to first page may be because of good SEO points. Same goes to drops from 1st page to 10th or more which may result by penalties or lack of backlinks quality or some other SEO points lacks. There could be 100s of reason why our site drops suddenly or increase suddenly in Google search results or SERP ranking. But, small changes like few rankings up or down as the above example can’t be related to any SEO or penalty points.
Google has introduces personalized results earlier that they think which results may be suitable for us to rank higher. Usually, they can only do this when we are log in to our Google account like Gmail, Adsense, etc. Nowadays, Google can provide personalized search results even if you are not logged in your Google account. You will get different results from home, office, Internet café, or proxy. Each result has its own personalization attributes.
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December 25th, 2009 at 2:11 pm
SERP changes so frequent.. that’s why we need to keep increasing our good backlinks over competitors
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Atniz Reply:
January 7th, 2010 at 8:45 am
It’s true. But, content update is also a must.
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December 25th, 2009 at 2:13 pm
Thanks for the info, I just know the quality of backlinks we got also improve search results
I’ll be more aware of bad neigborhood this time
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Atniz Reply:
January 7th, 2010 at 8:46 am
Great! Just check on the site you are linking each time you link to a new site. Bad neighborhood sites usually involves in mass link building activities.
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December 26th, 2009 at 1:15 am
oh I see, it’s clearer now, actually I’m confusing about this situation: I’ got a favorable rank when I checked my Google rank with my PC at home, but in school, i got 2nd to 3rd page. So now, how can I know the reliable result?
thanks for considering my question
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Atniz Reply:
January 7th, 2010 at 8:48 am
You should sign out from your google account. And, try to do the searching. You will see “Web History” on your top right Google search page. Click on it. Disable “Customization On Search Results”. Now, you will see same results either from school or home.
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December 26th, 2009 at 3:45 am
oh I see, it’s clearer now, actually I’m confusing about this situation: I’ got a
favorable rank when I checked my Google rank with my PC at home, but in school, i got 2nd
to 3rd page. So now how can I know the reliable result?
thanks for considering my question ..
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Atniz Reply:
January 7th, 2010 at 8:49 am
I have answered it.
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December 27th, 2009 at 12:34 am
As they say, Google knowls LOL!
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Atniz Reply:
January 7th, 2010 at 8:50 am
Now, we can actually disable customization.
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December 28th, 2009 at 4:37 am
Yup, only google knows we only can assume it.
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Atniz Reply:
January 7th, 2010 at 8:53 am
With customization results, we always get different results. Now, you can disable it with “Web History” section on top right section in your Google search page.
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December 28th, 2009 at 7:47 am
I guess that if data fetched from different Google data centers can be the reason for this..
Thanks
TC
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Atniz Reply:
January 7th, 2010 at 8:54 am
Customization using google account and cookies stored in your PC is the reason. You can get accurate results by disabling this customization option in Google search page at the top right section under title “Web History”
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December 30th, 2009 at 10:50 am
I dod not know that SERP rankings change on a daily basis. Have you tried doing several searches in a day using different server locations? The results may be varied as well..
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Atniz Reply:
January 7th, 2010 at 8:59 am
Customization results is the answer for this. You can get accurate results by disabling customization in “Web History” – You can find this at top right section in Google search page.
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January 1st, 2010 at 6:25 am
Me, I think I got penalized. Maybe I over do it or is just the effect of the newest algorithm. I am trying to fix it right now.
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Atniz Reply:
January 6th, 2010 at 11:22 am
Maybe, it is the caffeine update. Many site loses it’s ranking including mine. I used to rank top 10 for “work at home” and “work from home” but now at 50th rank.
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January 1st, 2010 at 10:31 am
@Career| Male NUrse = SERP ranking is the one who concern in every page ranking in google search engine, which you can promote through SEO.
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Atniz Reply:
January 6th, 2010 at 11:25 am
SEO is a big field and those who able to understand every single law able to survive.
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January 11th, 2010 at 4:48 pm
I know you can get a real result through web master tools but if you cant use a prxy server like hidemyass.
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Atniz Reply:
January 14th, 2010 at 11:24 am
Proxy server is another option. But, we can remove “Customization” by clicking disable customization in “Web History” on google search results page (top right)
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Alan Reply:
January 14th, 2010 at 11:25 am
Yes just did that this morning as it was driving me mad. lol
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