Is your client requesting for social media marketing as part of your SEO job scope? The competition in SEO industry just got bigger and clients that get the most for their money will continue to support us. But, is social media marketing part of SEO? It is a debating question as many would agree and disagree. I would like share my opinion for this question. In my opinion, SEO is not related to social media marketing and should not be considered as part of your SEO package. Social media marketing and SEO are totally different medium to tackle.
We work on onsite and offsite SEO to rank well in search engine for targeted keywords or keypharases. Search engine bot decides where our site ranks for specific keywords taking into consideration from hundreds of aspects. But, social media marketing deal with real people and not some bots. Same as search engine traffic, social media traffic can go viral too. Social media traffic and search engine traffic is totally different sources and we cannot use the same method for both sides. Bots that have over 200 criteria to rank us well in search engine for certain keywords need to be treated differently compared to social media traffic.
However, social media traffic and PPC programs like Adwords can be linked closely compared to SEO. The advertisement value to get certain number of impressions from ads shown throughout their network sounds similar. Social media marketing is where you can get almost immediate traffic with a boost but for search engine traffic, it will increase gradually. For beginning, we may not get even one visitors referred from search engine. Many advertisers are still confused over social media marketing and SEO. In my opinion, they are completely different platform and we need to tackle them separately in our marketing strategy.