When it comes to link building, it is easy to go wrong and get our blog or website look bad in search engine point of view. Top search engines like Google, Bing, etc uses backlinks as part of their calculation to value a website ranking in search ranking position for related keywords or key phrases. Here is the list of clear do’s and don’ts that we should follow while creating backlinks to our website.
1. Don’t increase number of inbound links (backlinks) suddenly in very short period of time. This will definitely raise the spam alert alarm in search engines. Keep your new backlinks comes natural or gradually increase amount of backlinks.
2. Don’t get huge number of irrelevant links from unrelated sites and blog comments.
3. Don’t get backlinks from link exchanges, links farms, or any “bad neighborhood” sites.
4. Don’t link from your website to any bad neighborhood sites like link farms or engage in massive link exchanges.
5. Don’t use hidden links in your web pages.
If you involved in link building campaign, make sure you are not involved in any of the above link building methods. We want to improve our website ranking and not looking for the penalty that may remove our website completely from search engines. Usually, search engines will lower SERP ranking as a penalty for not serious cases. It is best not to involve in any of the above methods instead follow the below dos methods.
1. Do treat your website or blog as a brand name and use it whenever it is necessary.
2. Do get a review from relevant blogs, forums, websites, etc.
3. Do publish informative press releases online consistently.
4. Do publish related articles in various online article directories.
5. Do get a backlink from relevant blogs/forums conversation.
6. Do use social network and connect with others like you in the same field and keep updating with latest news.
7. Do create RSS or email newsletter for new content notifications.
8. Do provide expert voice in your industry to those who seeks answer in forums and blogs while promoting your site in signatures.