Link Building Dos and Donts
When it comes to link building, it is easy to go wrong and get our blog or website look bad in search engine point of view. Top search engines like Google, Bing, etc uses backlinks as part of their calculation to value a website ranking in search ranking position for related keywords or key phrases. Here is the list of clear do’s and don’ts that we should follow while creating backlinks to our website.
Don’ts
1. Don’t increase number of inbound links (backlinks) suddenly in very short period of time. This will definitely raise the spam alert alarm in search engines. Keep your new backlinks comes natural or gradually increase amount of backlinks.
2. Don’t get huge number of irrelevant links from unrelated sites and blog comments.
3. Don’t get backlinks from link exchanges, links farms, or any “bad neighborhood” sites.
4. Don’t link from your website to any bad neighborhood sites like link farms or engage in massive link exchanges.
5. Don’t use hidden links in your web pages.
If you involved in link building campaign, make sure you are not involved in any of the above link building methods. We want to improve our website ranking and not looking for the penalty that may remove our website completely from search engines. Usually, search engines will lower SERP ranking as a penalty for not serious cases. It is best not to involve in any of the above methods instead follow the below dos methods.
Dos
1. Do treat your website or blog as a brand name and use it whenever it is necessary.
2. Do get a review from relevant blogs, forums, websites, etc.
3. Do publish informative press releases online consistently.
4. Do publish related articles in various online article directories.
5. Do get a backlink from relevant blogs/forums conversation.
6. Do use social network and connect with others like you in the same field and keep updating with latest news.
7. Do create RSS or email newsletter for new content notifications.
8. Do provide expert voice in your industry to those who seeks answer in forums and blogs while promoting your site in signatures.
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December 11th, 2009 at 12:51 pm
Link building is a long term process and it also takes a lot of your time. So it is better to know the right way to do it.
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Atniz Reply:
January 6th, 2010 at 4:58 pm
Link building often helps to improve our ranking than negatively effecting it. But, there are some cases that massive link building lead to some sort of penalties.
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December 12th, 2009 at 6:16 am
I usually fail on no. 1 of “Don’ts” because I usually got too much excited and impatient that I made a sudden increase on my links which I usually regret.
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Atniz Reply:
January 6th, 2010 at 5:03 pm
Don’t worry. You can always request for re-consideration from Google. Anyway, good lesson learned.
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December 13th, 2009 at 3:26 pm
Thanks to Karen of Blazing Minds for referring us to this article, it has been helpful. This is the second time this week I’ve read about Press Releases. I have no idea how they are supposed to be used in relation to blogs, but now I’ll be checking into it. Take care.
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Atniz Reply:
January 6th, 2010 at 5:22 pm
Thanks for your support. Karen is a great blogger. Good to see you here referred from Karen’s blog. Let me know if you have any questions regarding link building or PR. I will try my best to help you out.
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December 15th, 2009 at 4:08 pm
Lots of people don’t realize the impact of sudden significant increase in backlinks
They should come at stable rate and looks more natural
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Atniz Reply:
January 6th, 2010 at 5:33 pm
I agree. Bloggers are not SEO professionals. We tend to learn about it by experimenting it.
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December 16th, 2009 at 1:46 am
Yes, building can still matters for bloggers. I just wonder what is bad neighborhood sister. I read about it almost on every links article.
I agree with you to grow our links naturaly.
If you have time check out my article. Its about benefits for commenting activities.
http://www.famousbloggers.net/comments-benefits.html
Thanks for sharing with us.
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Atniz Reply:
January 6th, 2010 at 5:41 pm
Nice post. I just commented on it.
Bad neighborhood means site that is suspicious to search engine bots.
- This site may be a link harvested sites (selling massive links type of site), or
- having 100+ outgoing links (too many outbound links per page is not advisable)
- Link to adult or porn sites
If they link to you, it won’t get you penalty. But, if you link to them, you are qualified to get penalty. So, be sure to check the sites that you giving link from your blog.
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December 22nd, 2009 at 8:12 am
i have reas mostly do’nt and it is really help full Too much back links in short amount of time may put you at risk
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Atniz Reply:
January 6th, 2010 at 6:23 pm
It will hurt our site if we get too many backlinks in short period of time.
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December 24th, 2009 at 5:37 am
Ms atniz do you really know the algorithm of google search engine? just asking.
thanks for considering
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Atniz Reply:
January 7th, 2010 at 8:42 am
No, I don’t. I just follow Google Webmaster rules and other SEO expert footsteps. No one actually knows full Google algorithm of Google. I guess this answers your question.
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January 15th, 2010 at 4:35 am
[...] Backlinks is important and there are certain rules to follow strictly while building links. Learn do’s and don’ts of link building and apply it to your campaign. Never fall for massive link building methods even if it is free. I [...]