There are so many blog and website owners trying to implement search engine optimization section on their own. Everything is good if we are on right track and not against search engine’s terms and conditions. When it comes to coding, a simple error can lead to fatal results from search engine point of view. I have seen many websites with simple coding error in their web templates lead to error message from Google and completely removed from their listings. Learning SEO can be easy for basic implementations but business complexity is not easy. Some websites provides unique services and functions that need serious attention.
Giving a link to other sites is good and motivates your visitors to visit other sites that you find interesting. If this site marked as bad neighborhood by search engine, your blog or site could get some penalty for giving a link. Sometimes, we don’t have control towards these links as it may appear in templates designer or advertisers link on footer as a credit to the template owners. Randomly choosing templates from any developer for free can lead to this problem. Getting a backlink from page or site that has more than 100 outgoing links will not be helpful. Investing money to get such a backlink considered as flushing away our money.
Too much emphasizing on one keyword or phrase can lead to spamming too. Image that takes ages to load will increase bounce rate. Before implementing new SEO campaign or design, try to get opinion from several people in SEO field. Make use of SEO forums and ask many questions before implementing any new method. It is not an easy task to completely understand SEO concept and that is why SEO services is expensive. If you are totally new to SEO and have established company to get SEOed, I suggest leave the SEO part to the professionals. Sometimes, it is good to let professionals to handle instead do it yourself. We want to improve our ranking, not to make it worse.