I am a full time work at home mum and this means I’m getting paid to blog. Getting paid to rant about something is the easiest way to earn money online. Our rambling could mean something valuable for others. Those who pay us to blog also known as advertiser expects something great in return instead of some non converting traffic. If I spend $100 on advertisement this week, I may expect to earn more than $100. If we don’t earn that much or at least cover the expenditures, then it is a negative business. Everyone is looking for profit and advertisement is a quick way to get exposure.
If you can see your advertiser continuously advertising on your blog, then most probably they are benefiting some profitable return from your site. Usually, advertisers will not continue to purchasing advertisement slots if they are not making profit. So, it is good to place the advertisement in a place where your readers won’t miss to see. I don’t take donation on this blog and leaves that slot for advertisers to fill. This supports the blog in long run. What’s more an advertiser can ask from us?
Any name can become a “brand name” as long as they can deliver good results. Everyone knows John Chow and his name considered as a brand. He doesn’t stand behind a funny brand name like Sony, Philips, etc. As long as advertisers are happy with the results they get from his blog and it creates the unique icon in the industry. This is a good example of a common person’s First Name and Last Name made it to branding. Creating brand name requires patience and continuous hard work. Provide best service, communication and results to the clients and they will remember to use your service again or refer to close friends.