I have read in many places that domain expiry date have no effect on search engine optimization (SEO). They even declared that search engine (SE) have dropped domain expiry in search engine results page (SERP) ranking calculation. I believed that too until I have tried on my own. Atniz dot com domain was going to expire in 2 months+. So, I run a simple experiment on this topic. As you all know, I am working on “Work At Home” keyword and optimize my blog to rank well for this keyword.
It is highly competitive keyword with more than 2 million average monthly search from google. With 36k+ backlinks, I manage to rank this blog at #15-17 on google.com When you reach top spot (TOP 20-30 SERP ranking), it is hard to move forward as you need more quality backlinks to even move one step forward in SERP ranking. I was constantly moving around #15-20 position on google.com for this keyword.
After renew this domain for 2 years, I monitored the ranking, it was still the same. Domain registrar need time to process our renewal. Also, bots need to get this information too. Right after 2 days from my renewal date, my SERP ranking on google.com moved to #8-9 for both “work at home” and “work from home” keywords. There are several other keywords SERP ranking for Atniz have been improved as well. The theory seems to be working out well there.
Have you done this before? Are you monitoring your SERP ranking for any highly targeted keywords? Try this method if your domain is near to expire. I’m sure you will be amazed with the results too.