Paid links are closely related to page rank and other google ranking penalty. That is why some bloggers and webmaster are still caution to sell or buy links. This post is confirm that google allows paid links participation. Any blogs or website can sell their links without getting penalty from google. All you need to do is add “rel=”nofollow” tag on your paid links. Here is the guide on how to write paid post without losing page rank. ( ) You can also use robot.txt file to avoid paid links from crawled by google spider.
Unlike paid links which is beneficial, link exchanges can negatively impact our site ranking in google. If you engage in any link exchange methods like “You link, I link”, it is time to re-consider it. I’m not a fan of link exchanges and I strongly believe that links should be gathered from our hard work. If you have received proposal on link exchanges, maybe you can ask them to check this google post.
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Thanks for sharing us with these useful information. Does your penalty just reflect our page rank?
Well best not to do any link exchanges or even 3 way / 4 way links, as google will penalize you.
Yes, I agree. It is not good to do link exchange. No one wants to get the penalty especially from the big G.
Hi,
Very well explained post.Yes i agree that google not penalized the paid link.Because their is not any criteria to detect the paid link.
I don’t know how google detect paid links yet. But, writing a paid post from payperpost dot com definitely gets us penalty. What do you think about it?
wow. it’s really a good news since i think link exchange is legal thing to do.
At least you are aware of link exchange from google point of view.
this is really bad from day one i did link exchange for my website International Moving
Don’t worry about it. As long as google don’t recognize it, you are on safe side. From now on, I’m sure you will have a different perspective on link exchanges.
Well, nice info you shared here. Never really know that link exchange could be THAT serious.
At least you know now about link exchanges better. So, are you going to do any link exchange in future?
I had heard about three way link exchange to avoid Google penaltly but still didn’t understand it. Still searching around the net for explaination.
Three way link exchange need two similar niche blogs. Let’s say you own Blog A and Blog B. You want to link exchange with Blog C (other owner). Your blog A link Blog C. And you ask the owner of Blog C to link your Blog B. Now find Blog D owner and do the same and so on. This is 3 way link exchange. I have tried it but most of the links are removed in weeks or months because the bloggers believe that they are not getting backlink from our blog forgetting it is a 3 way link exchange.
Hm… how if I’ve link exchange???
Keep it nofollow, you will be safe. If not, then it is just a matter of luck.
If we buy links under the google radar , I mean less in number and highly relevant from a good website then paid links are good. else you should do it because link with nofollow are of no use .
The other m thing is don’t do link exchange in high scale because its not that important in SEO these days
I don’t suggest buying or selling sidebar links with dofollow. If it is relevant, we can always try other methods, such as being on “Top Commentators”, “Top Droppers”. “Recent Comment”, “Friends” etc list. Maybe, you can try 3 way link exchange.
If the link is no follow why would someone want to buy the link in the first place?
Why not?
A nofollow link might not pass Pagerank, but it is still a ‘open door’ to Alexa traffic and website promotion to get a product known, thus getting more customers to buy it. It would be the web version of a TV ad.
I agree with Luana. Nofollow link also recognized in Yahoo and other search engines and provides credit towards its ranking. Dofollow only concerns google search engine.