Have you edited your older blog posts or website pages? Is it good to do that? Well, if you have installed google analytics, you can monitor which on page your visitors referred to from search engines. I check my analytics every single day and monitor the most visited pages on my blog for certain keywords referred traffic. Now, I assume myself as a web surfer and search for this keyword in search engine. Most of my pages are not showing what I’m expecting for this keyword. As a surfer, I will close and go for another site.
We need to put our self in searchers shoe. What they expect for the keyword referred traffic from search engines? By editing the older posts with more keyword related info searched will definitely help searchers find exactly what they need. Monitor your analytics for which keyword your pages are referred and analyze the contents of this pages. If you find it not useful enough, then just edit it. I’m not asking you to edit all older blog posts as it will take months for blogs/website with thousands of pages. Only concentrate on pages that is referred to your website.
This will help to reduce your bounce rate and hold your visitors longer on your website or blog. We are dealing with targeted visitors here. The better we serve them, the better our success rate possibilities. I have just edited 4 older posts today. Have anyone done this before? What was the outcome?
I used this too for a later preferences. but you can’t deny the date which is very significant in blogging
regards,
Exactly. Changing date might change the permalink (if you set the permalink with date as well). Changing contents will help you to get higher rank for temporary in google search results.
Editing and improving the posted articles is a good idea for driving some more traffic to our web site. This really works.
Regards,
Leif
Thanks for confirming it Leif. Hope it will do the same for others too.
good advice we need to keep improving our posts to decrease the bounce rate and to provide a good quality content
Thanks Gagan. It is proven in my case that the bounce rate dropped on search engine referred traffic.
very good article, and I will edit my old article!!..
thanks!!!….
Thanks Ilham. Hope you will see some positive results soon.
Very good advice, because Google will crawl the updated pages more frequently!
I agree with you Matt. I have read somewhere about it too. Google crawl more often on older update pages compared to older pages that are not updated.
I only edit my posts to provide updates on the topic. But since you have a point in checking with Analytics data, let me try that out.
Please let me know what is the outcome. For me, I able to reduce the bounce rate for search engine referred traffic.
i didn’t edit my old posts before , and I’m not planning to do it because i like to remember my skills progress , also i use good keywords while i post a new post so in future i don’t need to edit it .
I suggest you to check your google analytics. There are some keyword referred traffics (means you page ranked well in search engine for that particular keyword) will have high bounce rate. Help you visitors to get what they really want. Eventually, it will help you blog to go further too.
Yeah.It is a good idea that I edit older posts when I found some mistakes.
Editing mistakes is one good reason to edit our older posts.
bring back the old post, put some new related keywords and walla!!..its like moms secret recipe’s for those leftover haha
Moms Secret recipe.. Yeah.. a nice name. Probably, I will use it for next post.
I must admit that I have edited past posts in the past, but mainly for information updates, but I will be using my google analytics much more after reading your post, I do believe there is a plugin for wordpress for google analytics, I wonder if that would be of any use, must hunt it down
Yes, there is a plugin for wordpress in google analytics. It helps too. I able to reduce the bounce rate from search engine traffic tremendously after editing couple of pages more. It really helps. Try it out.