Have you edited your older blog posts or website pages? Is it good to do that? Well, if you have installed google analytics, you can monitor which on page your visitors referred to from search engines. I check my analytics every single day and monitor the most visited pages on my blog for certain keywords referred traffic. Now, I assume myself as a web surfer and search for this keyword in search engine. Most of my pages are not showing what I’m expecting for this keyword. As a surfer, I will close and go for another site.
We need to put our self in searchers shoe. What they expect for the keyword referred traffic from search engines? By editing the older posts with more keyword related info searched will definitely help searchers find exactly what they need. Monitor your analytics for which keyword your pages are referred and analyze the contents of this pages. If you find it not useful enough, then just edit it. I’m not asking you to edit all older blog posts as it will take months for blogs/website with thousands of pages. Only concentrate on pages that is referred to your website.
This will help to reduce your bounce rate and hold your visitors longer on your website or blog. We are dealing with targeted visitors here. The better we serve them, the better our success rate possibilities. I have just edited 4 older posts today. Have anyone done this before? What was the outcome?