Edit Older Posts and Pages
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Have you edited your older blog posts or website pages? Is it good to do that? Well, if you have installed google analytics, you can monitor which on page your visitors referred to from search engines. I check my analytics every single day and monitor the most visited pages on my blog for certain keywords referred traffic. Now, I assume myself as a web surfer and search for this keyword in search engine. Most of my pages are not showing what I’m expecting for this keyword. As a surfer, I will close and go for another site.
We need to put our self in searchers shoe. What they expect for the keyword referred traffic from search engines? By editing the older posts with more keyword related info searched will definitely help searchers find exactly what they need. Monitor your analytics for which keyword your pages are referred and analyze the contents of this pages. If you find it not useful enough, then just edit it. I’m not asking you to edit all older blog posts as it will take months for blogs/website with thousands of pages. Only concentrate on pages that is referred to your website.
This will help to reduce your bounce rate and hold your visitors longer on your website or blog. We are dealing with targeted visitors here. The better we serve them, the better our success rate possibilities. I have just edited 4 older posts today. Have anyone done this before? What was the outcome?
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May 5th, 2009 at 7:28 am
I must admit that I have edited past posts in the past, but mainly for information updates, but I will be using my google analytics much more after reading your post, I do believe there is a plugin for wordpress for google analytics, I wonder if that would be of any use, must hunt it down
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Work At Home Reply:
May 8th, 2009 at 4:35 pm
Yes, there is a plugin for wordpress in google analytics. It helps too. I able to reduce the bounce rate from search engine traffic tremendously after editing couple of pages more. It really helps. Try it out.
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May 5th, 2009 at 9:17 am
bring back the old post, put some new related keywords and walla!!..its like moms secret recipe’s for those leftover haha
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Work At Home Reply:
May 8th, 2009 at 4:38 pm
Moms Secret recipe.. Yeah.. a nice name. Probably, I will use it for next post.
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May 5th, 2009 at 11:59 am
Yeah.It is a good idea that I edit older posts when I found some mistakes.
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Work At Home Reply:
May 8th, 2009 at 4:39 pm
Editing mistakes is one good reason to edit our older posts.
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May 5th, 2009 at 1:37 pm
i didn’t edit my old posts before , and I’m not planning to do it because i like to remember my skills progress , also i use good keywords while i post a new post so in future i don’t need to edit it .
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Work At Home Reply:
May 8th, 2009 at 4:49 pm
I suggest you to check your google analytics. There are some keyword referred traffics (means you page ranked well in search engine for that particular keyword) will have high bounce rate. Help you visitors to get what they really want. Eventually, it will help you blog to go further too.
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May 5th, 2009 at 1:50 pm
I only edit my posts to provide updates on the topic. But since you have a point in checking with Analytics data, let me try that out.
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Work At Home Reply:
May 8th, 2009 at 4:51 pm
Please let me know what is the outcome. For me, I able to reduce the bounce rate for search engine referred traffic.
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May 5th, 2009 at 4:12 pm
Very good advice, because Google will crawl the updated pages more frequently!
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Work At Home Reply:
May 8th, 2009 at 4:53 pm
I agree with you Matt. I have read somewhere about it too. Google crawl more often on older update pages compared to older pages that are not updated.
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May 6th, 2009 at 12:43 pm
very good article, and I will edit my old article!!..
thanks!!!….
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Work At Home Reply:
May 8th, 2009 at 4:57 pm
Thanks Ilham. Hope you will see some positive results soon.
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May 7th, 2009 at 4:55 am
good advice we need to keep improving our posts to decrease the bounce rate and to provide a good quality content
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Work At Home Reply:
May 8th, 2009 at 5:00 pm
Thanks Gagan. It is proven in my case that the bounce rate dropped on search engine referred traffic.
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May 9th, 2009 at 3:37 pm
Editing and improving the posted articles is a good idea for driving some more traffic to our web site. This really works.
Regards,
Leif
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Work At Home Reply:
May 10th, 2009 at 4:53 am
Thanks for confirming it Leif. Hope it will do the same for others too.
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December 19th, 2009 at 1:39 am
I used this too for a later preferences. but you can’t deny the date which is very significant in blogging
regards,
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Atniz Reply:
January 6th, 2010 at 5:51 pm
Exactly. Changing date might change the permalink (if you set the permalink with date as well). Changing contents will help you to get higher rank for temporary in google search results.
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