I’m sure new bloggers are still not clear about dofollow and nofollow attributes. Google encourage us to use nofollow attribute to links that we think it is not nessesary for google to crawl and index in their search engine. Any paid links with dofollow is similar as passing page rank juice for money in google’s eye and whichever website or blog that follows this step might face some penalty in their page rank. So, if you want to write a paid post, make sure to add the nofollow attribute in the advertiser’s link (in blog post content itself).
Normal links for “Atniz” that is dofollow in google’s eye:
<a href=”http://atniz.com”>Atniz</a>
Just add rel=”nofollow” after the link to make it nofollow (edit at page/blog post html editor)
<a href=”http://atniz.com”rel=”nofollow”>Atniz</a>
Adding nofollow attribute on paid links and paid post (links to advertisers) might help you from page rank penalty. Recently, Google Japan got page rank penalty from PR9 to PR5 for employing a pay-per-post network to write about their products in blog posts. Try not to give any dofollow link to your advertisers even if they request for it. Some may even think that what good is nofollow link.
Remember, there is other search engine as well like Yahoo, MSN, Live, AOL, etc. Yahoo lists nofollow links in their search engine. These advertisers also need to realize that any new post with dofollow will only give PR0 backlinks. So, it is better to go comment on PR1 blog post rather than paying for a paid post in order to get a dofollow backlinks.
Most of the advertisers that seeks paid blog post services are seeking to create buzz of their products and services. It is also giving backlinks but, it cannot be merely for backlinks creation. JohnChow having more than 200,000 backlinks now. If we are willing to spend just $5/post, getting 200,000 backlinks might fork out a million dollars from you. So, be realistic in getting some quality backlinks. Do more blog commenting, enjoy forum posting with signature link, submit more articles in 100s of article directories, submit to social bookmarking sites, answer Yahoo Answer, etc.
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Hey thanx for the post. I still don’t understand the Google’s policy. Many bloggers are writing paid posts but Google is unable to detect them. If Google is so serious about it then why don’t they ban those networks itself.
Some networks declared that all paid posts are nofollow link added. Just like Socialspark. However, there are several other paid post networks that still request for dofollow link, for example Payperpost (PPP). I have been a victim of google penalty on one of my blog too for writing several PPP posts. For this blog, I strictly giving nofollow on all advertisers link.
Anitz!
I switched every single paid post to nofollow after I emailed you last week.
Thanks
Great Grog!
Looks like you got lucky for all your older paid not not been detected as paid post by google.
good point their atniz! What I don’t understand is how Google can determine if your current post is paid or not. Do they just simply based it on nofollow tag or do they maintain a certain list of websites that pay?
Usually the owner of blogs that seeking paid posts or paid links will do it in mass way. So, they will gain enormous number of backlinks within a day. This will trigger the alert in google spam net. I couldn’t find any other way of how google can detect whether it is a paid/unpaid post.