Have you heard about tags game before? There will be a small story or QA section on top of the post and previous bloggers links that have played this game at the bottom of the post. You can take part of this game and list your link at the bottom or top of the list and hope that your friends or visitors will do the same. This way, you can get backlinks from their post. The chain goes on with one goal in mind that is to get higher backlinks.
Why you need so many links back to you? Simply, you need to raise your Google Page Rank and link popularity throughout WWW. Does it really work? Page rank improves when you have many backlinks from higher page rank to you but decreases when you link too many lower PR sites from your blog. So, if you are playing tag game, make sure you are one of the pioneers who play the game at the beginning where you don’t have to link out many links.
As you can see the award game also work almost same. Once you receive an award, you need to link to 5 other bloggers. So, they can link back to you while talk about this award. The truth of all these games, awards, etc it to get backlinks. There are so many ways to get backlinks instead of Awards and Tagging.
Again, this is what I learned from Google Webmaster tools about page rank and compare to tagging games and award games that is happening around us now. If you have any opinion about this, please share.